clearer picture of what needed
to be done. The Managing
Board was preparing to tour
the regions to talk through the
business plan,
so basically I
arrived the
first morning
and we left
for the re
gional hubs ... During the
'tour', Dekker was able to
meet many key people in the
organization. 'I think what
surprises me most about
Rabobank International - and
it's a pleasant surprise - is this.
In spite of the
Rabobank's pro cycling team is on a roll this summer, with
Eric Dekker leading the pack. Three stages in the Tour de
France, and first place in San Sebastian and the Dutch Tour
have put our boys in
Music lovers and piano fans around
the world enjoyed the thrilling per
formance of young pianist Masaru Okada
on the International Rabobank Tour,
the first public concert series the bank has ...
sponsored. The tour included nine
concerts in Indonesia, Germany, the
Netherlands, the US, the UK and Switzer-
land, in October and November of last
year. Okada was the winner of the fifth
International Franz
Dramatic tour de force
... Rabobank International played host to
a group of prominent Netherlands
branch clients during a special Rl-style
three-day 'tour de France' last month.
Besides front-row seats for nail-biting
finish
specialists
from RI's treasury, credits and loans divi-
sions treated 38 selected clients to a cy-
cling tour. After enjoying a relaxing lunch
together, it was time to get to work. Par-
ricipants donned ... Participants of the Client's Day bike tour suit up
Tour de Trance event, Paris, Trance, NB/MA
, we have hired
five new staff for the Utrecht office,'
Remie said. 'When things are in place,
we will start with a communication
plan possibly including a tour of main
branches in order to explain new ... Tour de France event, Paris, France
and was
allowed to follow the Tour de France in
our own sweep car - it's one of the
privileges of being in my job, you get to
do things like that,' he laughs with
obvious pleasure. 'Another thing I
^tour Atlas simulation ultimately
31 - August 2 Tour de France plus seminar on sustainabie
development, Paris NB/MA
Dutch Ricciotti orchestra
played to a crowded
Rabobank dealing room as a
finale to their 'deceleration'
tour. Intended to slow down
today's busy pace of life, the
orchestra, aside from bringing
the
Tour de France and the Vuelta Espana -
will test the Rabo-sponsored cycling teams
to the full between now and then.
Although our professional team has
naturally become the focus of the most
... days
- as well as a chance to participate in the
Rabobank Cycling Tour. 'Our absolute
objective is to develop an invincible Dutch
core and a Dutch team that can compete
on all fronts,' says cycling team
RI's own Tour
de France
... clients described
his experience of the Tour de France final in Paris - courtesy of
Rabobank International. This is professional cycling's top event and
the Tour fever that grips increasing numbers of fans
TOUR DE FORCE
... The Tour de France proved a real Rl tour de force for a group of
Utrecht and Paris branch's international corporates. As one cliënt
enthused: 'A unique experience at the centre of a mega
. To do that,
we need the network. You
know, we have the Tour de
France finish coming up next
month. We're really going to fl
make a splash with this
because it is a way to build
cliënt relations and
Finish Tour de France,
Paris
Rl becomeschief sponsor of the Royal
Dutch Hockey Association
Rabo cycling team in Tour de France
debut
follow the Tour de
France in our own sweep car -
it's one of the privileges of
being in my job, you get to do
things like that,' he laughs with
obvious pleasure. 'One of the
cyclists in our team, Johan
though all the lights were out
and everyone was clearly ready
to go home. We really were
very late. But they switched on
all the lights and we got our
own, very private guided tour
of the 22
which they work. In
addition, the whistle-stop tour also provided a perfect opportunity to bring
together clients and top management for high-level discussions. Dialogues were
initiated between major
If Greenberg and his team were surprised
by the lengthy presidential meeting, they
were more than satisfied by customer
responses to the visit. A tour of one of
Argentina's most impressive ... Rabobank has been active in Chile since
April 1994 and, as in the other countries
on the tour, one of the Board's primary
aims was to gain a better understanding
of the country and its economy. 'We
One of the highlights of the Chilean tour
was a visit to the southern-most part of
the country where Rabobank has a stake
in salmon producer Eicosal. 'The board
spent a full day visiting the
The bank's Board of Directors on
tour through Latin America.
of television hours devoted to
professional cycling is consider-
able,' says Gert Sluis, head of
marketing Communications.
'Front January to September this
year, there were over 300 hours.
The Tour ... Credit Lyonnais has been asso-
ciated with the Tour de France
for many years. But it is new in
Holland and the bank, along
with De Lage Landen, which re-
cently announced it would join
in the
Official opening of the Milan
office; investor relations roadshow
on tour in Milan and Rome.