WiebeDraijer Chairman of the Managing Board About this Report Chairman's Foreword Corporate Management Report Appendices Governance Consolidated Financial Company Financial Statements Statements I feel positive about the past year. The results of the changes that we set in motion a few years ago are now more clearly visible. We are positioning ourselves more emphatically on the themes which underpin our mission of 'Growing a better world together'. We are committed to being a meaningful cooperative that contributes to achieving welfare and prosperity in the Netherlands. And we are a bank that prioritizes sustainability and innovation. We can use our leading position in the global Food Agri sector to help resolve the global food issue. I certainly feel a personal commitment to our mission. It's a source of inspiration I draw on everyday in my work for the bank. My wish I ist for the bank of the future is topped by the desire to increase members' involvement. Rabobank should be a bank that everyone wants to join. Currently there are too many members who don't feel that sense of belonging. I often compare it to membership of the Dutch Automobile Association (ANWB). They really make you feel like a valued member. You know that someone will come out to help you when your car breaks down, and that your membership entitles you to all kinds of benefits. That's what I'd like to see here as well. It should be fun and enriching to be a member of Rabobank. We need to do a couple of iconic things so that people say: "That's exactly why I joined this bank." I have very positive expectations of the work we're now doing to enhance member involvement. For years Rabobank kept ahead of the field on innovation in the financial sector. The iDEAL online payment system was originally a Rabobank invention, a fact many people don't remember now. Over the years we've lost some of our innovative image but there are signs that it's coming back. Take our Banking App, which comes out on top in all the tests. Or the leading role we play in blockchain projects. That's where you see a fast-moving Rabobank working to shape and become the bank of the future. This trend brings dilemmas too. Rabobank is once again a leading innovative bank because we have accelerated the digitalization of our services. That can only be achieved with substantial changes to the bank. And change doesn't always happen smoothly. While the bank is operating at full speed we are changing it to make multiple services easier for customers to use. It's a difficult task, and there's still a long way to go. But we are on the right road and we have a wonderful mission to achieve. I am happy to lead this bank forward in my second term as Chairman of the Managing Board.

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Annual Reports Rabobank | 2018 | | pagina 33