Jan van Nieuwenhuizen Our impact on our customers Excellent customer focus Member of the Managing Board responsible for Dutch and International Wholesale Banking and Commercial Real Estate Growing a better world together is a powerful description of our vision for the future. Everyday our colleagues around the world are using our knowledge and network to help our clients to grow and achieve their ambitions. The'grow'aspect of our mission is a logical expression of our agricultural roots as well as our ambitions for clients and employees. By helping our clients to grow, we grow as colleagues, teams and individuals. Clients often say that it's the combination of our knowledge and network that makes Rabobank unique. We do indeed have a unique network and knowledge of the sectors our clients are active in, across the entire Food Agri value chain around the world and in the leading sectors in the Netherlands. We continue to see the impact of new data technologies, digitalisation, industry convergences and changing consumer trends. In the Food Agri sector the consumer's influence is growing;'from farm to fork' is becoming 'from fork to farm'. We already have tools in place to deal with these changes - like our Client Advisory Boards in each region - but the rapid pace of change means that we really need to stay on top of these dynamics. Innovation is key for securing our future growth. FHelping our clients innovate is one of our key priorities. We have conducted our initial proof of concept in blockchain with our technology partner and the first transactions with clients are expected soon. We strengthened our 'ecosystem'approach to clients, bringing many parties together to look for solutions in their sectors: for example, pilots for animal nutrition in the Netherlands and organic grain in the US are up and running. Developments in the industry and consumer trends make it essential that we look beyond our traditional stakeholders to deepen our understanding and build relationships throughout the broader ecosystem in which our clients operate. We serve our clients better and more effectively when we work as one bank. I'm delighted to see this togetherness expressed in the new mission and the way we are working together in the Managing Board. I feel that we are making tangible progress in running the organisation as one Rabobank.

Rabobank Bronnenarchief

Annual Reports Rabobank | 2017 | | pagina 35