BartLeurs
Our impact on our customers
Member of the Managing Board
and Chief Digital Transformation
Officer
Excellent
customer
focus
A good example is the development of
theTellow app, which helps self-employed
people manage their administration and
taxes. Our innovative investment app
Peaks allows individual customers to
invest more easily. While working on new
innovations, we are also improving our
Rabo Banking App, because we expect
mobile banking to be the future. And
we are taking the first steps towards
open banking and allowing customers
to manage all their finances- also the
accounts with other banks - through
Rabobank's app.
We are involved in many innovations in
Food Agri. Which is only natural given
our deep connection with the sector as a
leading global Food Agri bank. Rabobank
is helping to solve the global food issue
through a unique combination of capital,
networks and innovation. In the Food Bytes
event we have created an ecosystem of
start-ups and corporates who all want to
work on the global food issue. Through
the TERRA accelerator programme we
help Food Agri start-ups become more
successful. We also invest in blockchain
technology to optimise the food chain.
We use our expertise to help our customers
innovate. We are involved in 69 start-up
hubs throughout the Netherlands, local
Rabobanks give master classes to help
customers generate ideas and consider
future business models. In essence we
are using new technology to do what we
have always done: connecting people and
businesses to help them grow.
Becoming an innovative bank requires
endurance and high levels of integration
and alignment across the company.
We have created the digital hub to
encourage employees to collaborate on
digitalisation. In the digital hub we give
full responsibility to small teams that work
as multi -disciplinary entrepreneurial units.
You could say we are working as a group
of start-ups. The Managing Board has also
adopted some Agile working practices
such as a fortnightly stand-up at the
scrum board. Our fourth annual Moonshot
campaign encourages employees to
be innovative. The strong engagement
around these Moonshots prove that
innovation is an integral part of our
mission to help our customers grow.
More impact thanks to
innovation and digitalisation
Rabobank is sharpening its focus on
innovation and digitalisation. Which is only
natural, given the pace of developments in
the world around us. Yet this is also driven
by the belief that innovation significantly
boosts our power to achieve our mission:
Growing a better world together.
I lead the team that is responsible for the
digitalisation of our products and services
and for the new innovations that help
our customers to grow. Our aim is to offer
digital solutions for all our customers'
digital needs.
But that's only the start of our ambitions.
We also see innovation and digitalisation
as key drivers for achieving Rabobank's
mission. We want to help all our customers
grow. Moreover we want to play a
meaningful role in both in global food
chains and local communities.
