Contents Introduction Management report Appendices Corporate governance Consolidated Financial Statements Company Financial Statements
Envision: The Rabobank story
In October 2017 we launched a new brand positioning to
underline our mission Growing a better world together.
This is the story behind the mission.
Envision a group of entrepreneurs getting together 120 years
ago. With a bit of ingenuity and a dash of boldness, these
go-getters established a cooperative bank. Founded on
solidarity, pragmatism and professionalism.
Envision a different society than today's. Nothing is for
certain anymore, while flexibility and autonomy have
become a challenge. We want customers to feel confident,
to be themselves and to feel they belong. With our business
expertise, our capital and our networks, our employees act as
a compass that our clients can depend on to guide them.
Envision everyone in the world having enough food to eat
healthily. We share what we know and whom we know with
our clients. That way, everyone benefits from our roots and
experience in Food Agri. And the world becomes better
for it.
Envision the Netherlands being one of the most prosperous
countries, where people are happy to live, work and do
business. Being at the heart of society means we invest
and innovate together with clients. Truly and sincerely.
With respect for each other and the environment for the
long term. With everything done as it should.
Envision all dreams also being opportunities. Technology
can take us anywhere. And it can bring us together.
Always quickly and personally. The bank is for the benefit
of our clients and the results are for the benefit of society.
Together we become stronger.
Envision we could make a difference. All of us together.
Growing a better world together
Mission
Our mission is: Growing a better world together. This is what
we stand for and what we aim to achieve through boldness,
ingenuity and decisiveness.
Vision
We are committed to making the difference as a cooperative,
customer-driven bank, in the Netherlands and leading in
Food Agri around the world.To achieve this, we have
two strategic focus areas: Banking for the Netherlands and
Banking for Food. We want to make a substantial contribution
to welfare and prosperity in the Netherlands and to feeding
the world sustainably.The visions outlined in Banking for the
Netherlands and Banking for Food define our focus and provide
a joint understanding of what it means to be a client-focused
cooperative. Sustainability forms an integral part of both these
visions.
Banking for the Netherlands
We feel a strong connection with our customers and members.
We prosper when our customer prosper. As a cooperative
bank, we want to make a clear contribution to meeting the
challenges the Netherlands will face in the years ahead.
Our approach to this can be categorised under four headings:
food, self-sufficiency, entrepreneurship and local living
environment. Our presence at the heart of local society,
combined with our financial capabilities, network and
knowledge, enables us to address relevant local and regional
topics and so contribute to sustainable welfare and prosperity
in the Netherlands of tomorrow.
Banking for Food
Food security concerns us all. In 2050, the world population will
have increased by 2 billion people to nearly 10 billion, many of
whom will have twice as much income to spend.To meet the
resulting increased demand for food, global food production
will have to increase by at least 60%, while at the same time
arable land and natural resources are already nearing their
limits. The Food Agri value chain will have to produce more
with less to ensure long-term sustainability and economic
viability.
We want to make a sustainable contribution to the global Food
Agri sector by helping increase the availability of food and
access to food, promoting healthy nutrition and enhancing
stability of the food industry. In our strategy we emphasise
access to finance, networks and knowledge and connect
producers, consumers, government bodies and the public in
the wider food issues.
Rabobank Annual Report 2017 - Management report
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