Strategy
One Rabobank: stronger and closer
Rabobank is a customer-focused cooperative bank. Our mission is to contribute to welfare and
prosperity in the Netherlands and feeding the world sustainably.These aims will allow us to remain
a meaningful cooperative and be successful over the long term for our customers, members,
employees and society.
Rabobank has been a cooperative bank for over 115 years. We are present in society and are strongly
involved with our customers and members. We want to continue our responsive role, particularly in
a world where customer needs, economic development, technological advances and increasingly
stringent bank regulations are changing faster than ever.
The Strategic Framework 2016-2020 describes what we want to achieve over the next five years. It also
outlines how we will implement the new strategy and what specific financial goals we will pursue.
The Strategic Framework 2016-2020 provides a sharpened focus on improving customer service and
increasing our performance.
Contents Management report Corporate governance Consolidated financial statements Financial statements Pillar 3
Ambitions: what do we want to achieve?
Our ambition is to be the most customer-focused bank in
the Netherlands and a leading food and agri bank worldwide.
The visions outlined in Banking for the Netherlands and Banking
for Food give substance to our customer-focused cooperative.
The sustainability strategy Sustainably Successful Together is
an important building block within these visions.
O Read here about the environmental analysis on which the
Strategic Framework 2016-2020 was based.
Banking for the Netherlands
Rabobank is linked to the future of the Netherlands through
its members and customers. If our customers do well, the
bank does well. As a cooperative bank, we can differentiate
ourselves by providing a targeted contribution to the
challenges the Netherlands faces in the years ahead. In this
way, we contribute to sustainable welfare and prosperity
in the Netherlands. With Banking for the Netherlands we
want to strengthen the Netherlands of the future from three
perspectives:
1. improving earnings capacity of the Netherlands by focusing
on the growth themes of mobility, vitality, food and agri, raw
materials, water and housing;
2. supporting optimum life courses for Dutch households by
helping customers make confident financial choices, and
3. strengthening the living environment of local communities
through the use of cooperative dividends and our local
participation agenda. Our local presence allows us to respond
to important regional issues.
O Watch the video 'Banking for the Netherlands'
here (in Dutch).
Banking for Food
The Netherlands is a global leader in the food and agri
sector. Rabobank's agricultural roots have helped it achieve
this position and we will continue to make a significant and
lasting contribution to the global food and agri sector. We are
increasing our commercial effectiveness by fine-tuning our
customer focus, integrating the chain approach, unlocking our
knowledge, improving internal cooperation and creating even
more innovative opportunities. With Banking for Food we want
to play a prominent role in the public debate on the broad issue
of food. We also hope to connect producers with consumers,
and farmers with citizens.
O Read more about Banking for Food here.
12 Rabobank Annual Report 2015
