Some of these developments detract our focus away from the customer. New organisational
structures, discussions on governance, reducing the workforce or mergers of local Rabobanks
tend to turn the focus more inward than outward. This is compounded by the fact that stricter
capital requirements limit the financing possibilities for our customers and complex rules
frustrate both our customers and our employees.
In reality there is no choice: we need all of these elements to fulfil our mission to be a bank
anchored in society and focused on our customers. A bank that places itself at the service of its
customers for the full one hundred percent. Whether the challenges are chosen or imposed,
we must meet them all.
Wiebe Draijer,
Chairman of the Rabobank Executive Board
Annual Report 2014 Rabobank Group
