Strategy Strategic Framework 2013-2016: cooperative, solid and sustainable Rabobank aims for maximum customer focus and seeks to be a meaningful and rock-solid cooperative bank. Our ambition in the Netherlands is to provide our customers with suitable products from a position of strength and to be a leading and customer-centric cooperative bank. Outside the Netherlands, Rabobank aims to strengthen its position as a leading food and agri bank. Through cooperation, we want to strengthen our customers' position and their living and working environment.This basic principle has been transposed into five customer promises: reliable, being stronger together, always personal, active participation in the customer's environment and network, with a focus on today and tomorrow. Becoming the bank that we want to be for our customers and society calls for a new way of working with each other.The bank gives priority to attracting and developing talent. The ambition is to be the bank that customers as well as employees expect us to be. Being a rock-solid bank means maintaining solid capital and liguidity buffers. To safeguard strong buffers in the future as well, reserves will have to continue to grow, while amounts due to customers need to grow faster than the bank's lending. The ambitions for the local Rabobanks and Rabobank Nederland are detailed in Vision 2016.This programme focuses on improving customer services at lower costs.The cooperative model is and remains the foundation underpinning the Rabobank organisation. A review of the future governance of Rabobank was launched in 2014. We expect that we will modify the governance model and begin updating our Strategic Framework in 2015. Customer focus Owing to its origins, Rabobank feels jointly responsible for the socio-economic development of its customers'environment and networks. That is our mission. We are committed to strengthening our customers' position and their living and working environment through cooperation. This mission is powerfully encapsulated in our advertising campaign 'Invested in each other'. O More information on the mission and the strategy is available on Rabobank.com. 11 Strategy

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Annual Reports Rabobank | 2014 | | pagina 12