Strategy
Strategic Framework 2013-2016: cooperative, solid and sustainable
Rabobank aims for maximum customer focus and seeks to be a meaningful
and rock-solid cooperative bank. Our ambition in the Netherlands is to
provide our customers with suitable products from a position of strength
and to be a leading and customer-centric cooperative bank. Outside the
Netherlands, Rabobank aims to strengthen its position as a leading food and
agri bank.
Through cooperation, we want to strengthen our customers' position and
their living and working environment.This basic principle has been
transposed into five customer promises: reliable, being stronger together,
always personal, active participation in the customer's environment and
network, with a focus on today and tomorrow. Becoming the bank that we
want to be for our customers and society calls for a new way of working
with each other.The bank gives priority to attracting and developing talent.
The ambition is to be the bank that customers as well as employees expect
us to be.
Being a rock-solid bank means maintaining solid capital and liguidity buffers.
To safeguard strong buffers in the future as well, reserves will have to
continue to grow, while amounts due to customers need to grow faster than
the bank's lending.
The ambitions for the local Rabobanks and Rabobank Nederland are
detailed in Vision 2016.This programme focuses on improving customer
services at lower costs.The cooperative model is and remains the
foundation underpinning the Rabobank organisation. A review of the future
governance of Rabobank was launched in 2014. We expect that we will
modify the governance model and begin updating our Strategic Framework
in 2015.
Customer focus
Owing to its origins, Rabobank feels jointly responsible for the socio-economic development of
its customers'environment and networks. That is our mission. We are committed to
strengthening our customers' position and their living and working environment through
cooperation. This mission is powerfully encapsulated in our advertising campaign 'Invested in
each other'.
O More information on the mission and the strategy is available on Rabobank.com.
11 Strategy