A total of EUR 45.5 million was donated to social sponsorship in 2014 (2013: EUR 45.2 million). You can read more about this subject here. Community in millions of euros 2014 2013 2012 2011 2010 Rabobank Nederland, Communications 15.2 12.5 30.3 25.1 24.1 Rabobank International and other Group entities 7.3 7.8 11.0 9.7 11.8 Local Rabobanks 23.0 24.9 27.4 27.0 24.1 Total community sponsorship 45.5 45.2 68.7 61.8 60.0 Social investment Impact investing is a form of investment whereby we aim for both financial returns and social returns. Rabobank has embraced this investment method and explored opportunities in 2014 to start offering these types of investment products to retail customers and private banking customers. We are already offering products to our institutional customers which generate both financial returns and public benefits, such as Dutch Greentech Fund, Rabo Farm, Rabo Rural Fund and Rabo Inclusive Business Fund. Rabo Farm launched its second European fund in 2014 and also launched Shift Invest last year. The bulk of Shift Invest's future investments will focus on health and prosperity. It is our ambition to adjust our processes so as to be more aware of socially responsible investments in which we can make the most impact.This way, this form of investment can grow at a pace we feel is appropriate in 2015, where the customer and society both stand to benefit. Public debate Rabobank actively engages in discussion with social welfare organisations; these discussions tend to focus on the standpoints taken by the bank. The bank may decide to meet with these organisations because of an event or specific developments covered by the media. The bank receives regular questions and feedback about investigations relating to bank policies. We also hold meetings at regular intervals with some of these organisations. Included in the appendix of this report is a list of topics of debate with societal stakeholders and the outcome of this. A number of significant sustainability issues were addressed during the meetings in 2014, related to the production and trade supply chains for palm oil, soy, livestock farming, meat production and energy. Rabobank will redefine its policy in terms of these issues and will be more transparent in communicating about their content and implementation. Rabobank's specialists follow political meetings and debates closely. They liaise with politicians and civil servants in The Hague and Brussels, as well as with financial regulators. The bank participated in the round tables hosted by the Fower House of the Dutch Parliament on big data and sustainable, diverse and service-oriented banking. At a European level, we provided input for the establishment of the Banking Union. We also joined forces with LTO Nederland (Dutch Federation of Agriculture and Horticulture) and the Dutch government to advocate compensation for horticulturists for the losses they suffered as a result of the Russian trade sanctions. Rabobank is also well-represented in international trade missions, economic missions and state visits, to which it regularly sends delegates. Rabobank representatives joined King Willem-Alexander and Queen Maxima on state visits to Poland and Japan. We accompanied Annual Report 2014 Rabobank Group

Rabobank Bronnenarchief

Annual Reports Rabobank | 2014 | | pagina 111