Market share in food and agri
Sector Management also introduced the Rabo Knowledge App. All Rabobank sector and other
knowledge is now literally at customers'and employees'fingertips on smartphones and tablets
as well. The app has been developed in a way that enables other research departments and
other departments to join at a later stage as well. The knowledge of the Economic Research
Department, Food and Agri Sector Management and International Services is now also available
on this platform.
Food and agri
Partner in food and agri on the basis of sustained
market leadership
The emphasis placed by Rabobank on food and agri in the
Netherlands is reflected in its high market share of 85% (85%) in 2013.
Rabobank is engaged in consultation with partners in the chain on
several sustainability spearheads, which are fair work, minerals
management and sustainable energy. Partly by virtue of our efforts
in the Fair Produce foundation, the certificate for fair work has
gained a solid place in the mushroom sector. Options in other
sectors are currently being explored as well. In livestock farming,
Rabobank undertook efforts to initiate further steps with regard to the minerals issue.
Rabobank works closely with the sector organisations and government authorities and the
issue is being actively pursued. Rabobank has also supported the creation of a fertiliser
processing fund. This fund supports investment initiatives with venture capital.Two pilot projects
have been launched to support the sustainability of individual customers in which a sustainability
scan is used as a basis for discussing improvement plans for the business. Fending by domestic
retail banking to the food and agri sector in 2013 was EUR 29.1 (29.8) billion. Fending to the
food and agri sector accounts for 10% (10%) of the total loan portfolio in domestic retail
banking. Dairy farming and agriculture can look back on a particularly good year.
You can read more on this in the sustainability report.
Payment services
Mobile banking continues to surge
The number of customers who actively use mobile banking at Rabobank continued to grow
strongly in 2013, to 1.8 million at year-end 2013. Retail customers use mobile banking every day,
business customers use it several times a day.This gives customers a better understanding of
their financial position. Mobile banking has therefore become one of the key customer interfaces.
In the summer of 2013, ABN AMRO, ING and Rabobank started a test for mobile payments in
Feiden. It tested contactless payments using mobile phones in shops. The response from
customers and retailers was largely favourable. The ease and speed of payments were singled
out as the main advantages. Mobile payments will be introduced nationwide in 2014, partly on
the basis of this pilot project.
Secure banking and payments
The security regulations used by banks for electronic banking and payments were standardised
in 2013. Together with the Consumers'Association, the Dutch Banking Association formulated
rules for secure electronic banking and payments. These five rules reduce the likelihood of
customers becoming victims of fraud and apply for all retail customers of all Dutch banks.
Consumers who have complied with the rules, can be sure that amounts that have been
debited to their account without approval will be repaid to them. Fosses due to fraud via
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44 Annual Report 2013 Rabobank Group
