2013 Nov-Dec
(after Libor
settlement)
Annual average 2013
Annual average 2012
Annual average 2011
Rabobank as a cooperative
Awareness of Rabobank as a
cooperative
81%
81%
76%
74%
Positive rating of Rabobank as a
cooperative
50%
56%
57%
59%
Rabobank's image
Involved
No. 1:28%
No. 132%
No. 1:36%
No. 140%
Lead over No. 2
10 percentage points
15 percentage points
17 percentage points
21 percentage points
Nearby
No. 1:42%
No. 146%
No. 1:49%
No.153%
Lead over No. 2
9 percentage points
13 percentage points
14 percentage points
18 percentage points
Leading
No. 1:33%
No. 137%
No. 1:41%
No. 144%
Lead over No. 2
5 percentage points
10 percentage points
12 percentage points
14 percentage points
Trustworthy
No. 1:30%
No. 139%
No. 1:46%
No. 150%
Lead over No. 2
3 percentage points
12 percentage points
14 percentage points
17 percentage points
Bank preference
Preference for Rabobank
No. 1:48%
No. 152%
No. 1:53%
No. 154%
Lead over No. 2
3 percentage points
9 percentage points
10 percentage points
12 percentage points
These figures are based on a survey by
the research agency No Ties. Every year,
over 5,000 people in the Netherlands
are interviewed about the reputation
of the various banks in the Netherlands.
They are asked which reputation indicators
they associate most strongly with which
banks (multiple answers are possible).
This results in scores for the banks on each
of the various reputation indicators.
Rabobank is no longer given the benefit of the doubt. This means that clients are adopting a
more critical stance with regard to Rabobank's conduct. It is more important than ever for
Rabobank's conduct to demonstrate what it stands for as a cooperative bank.
No comparable data are available for other countries in which Rabobank operates. The adverse
reputation impact of the Libor settlement appears to be limited at the international level.
26 Annual Report 2013 Rabobank Group
