Share of food and agri market
Food and agri
affected by the transition to SEPA. Rabobank has chosen to act as a partner to this group of
customers by offering support through migration consultants, a Referral Partner Programme
and RABO SEPA Services, including testing assistance.
Improvements in ICM proposition
To meet the needs of our corporate clients, Rabobank is developing a cohesive range of
international cash management (ICM) services, which transnational businesses can use to
streamline their cash flows and working capital, and so to strengthen their competitive position.
Rabobank made a successful start in 2012 on developing its ICM offering. A number of new
features will become available in 2013. Irrespective of where their account is based, customers
will be able to automatically concentrate their cash in the Netherlands, and they can view and
control an increasing number of accounts outside the country. The Rabobank International
branches in Poland (i.e. Bank BGZ and Rabobank Polska) and the United States (RNA) were
successfully hooked up to Rabobank Cash Management. Customers can now make use of local
cash management services while managing their accounts from a central location.
in
100
80
60
40
20
Foremost partner in food and agri thanks to sustainable
market leadership
Rabobank has a long tradition as a financier and knowledge
centre for the agricultural sector. Our share of the food and agri
market stood at 85% (83%) in 2012. Rabobank makes investments
for its clients in vision and knowledge development in the food
and agribusiness. These investments have been transposed into
a number of key themes: sustainability, globalisation, market,
society, innovation and health.
The greenhouse horticulture sector was again put to the test in
2012. The fragile recovery as a result of better pricing was not
always enough to balance the books.
Rabobank participated in the public debate about agriculture and horticulture at various
levels in 2012 and will continue to do so in 2013. Two studies about poultry farming were
published in 2012 by the names of'Draagvlak voor succes'(Grounds for success) and 'Markt
van de leg'(Market upset), which are designed to help poultry farmers define their strategies.
Rabobank actively supported the government programme for more sustainable livestock
farming (Uitvoeringsagenda duurzame veehouderij). The final area of focus in the food and
agri sector was business succession and termination. This theme will play a role in the primary
agricultural sector in 2013 too.
Floriade World Horticultural Expo 2012
As a founder of the Floriade World Horticultural Expo, Rabobank was closely involved in the
2012 edition, which attracted more than two million visitors. At the Expo, Rabobank treated its
members and customers to a hospitality programme, bespoke facilities, a member programme,
the Rabo Floriade Kids Experience and the Rabo Earthwalk pavilion.
At the large, two-day opening conference, Rabobank presented a study on flexible growth
('Floreren met flexibiliteit'). During the event, Rabobank organised a host of workshops and
meetings, not only for agricultural target groups, but also for businesses with international
ambitions, private banking clients, hotel and restaurant owners and healthcare businesses.
Together with the Worldwide Fund for Nature, Rabobank put together a programme for
families of customers. Eight member council meetings were held, which were attended by
delegates of 24 local Rabobanks in total.
The Floriade Kids programme was developed especially for primary schools. The programme
offered curriculum about horticulture and nature, a website, mascots and an educational
school trip to the Expo in 2012. In total, 326 primary schools from across the country took up
a local Rabobank's invitation to visit the Rabo Floriade Kids Experience, which brought more
than 13,000 children and 1,700 accompanying adults to the grounds.
Rabo Earthwalk, the Rabobank pavilion at the Expo, introduced visitors to Rabobank as a
leading player in the global food and agri sector. The spectacular film projected from the glass
floor and ten sustainable, innovative businesses (glocalizers) guaranteed a unique experience.
Rabo Earthwalk welcomed nearly 700,000 visitors who rated it an eight on a scale of one to ten.
39 Broad range of services in the Netherlands
