pioneering role in mobile banking. We received the award not only for the Rabo Banking App,
but also for MiniTix, a mobile wallet. With MiniTix, customers can order and pay for services
using their smartphone at 3,200 locations in the Netherlands. MiniTix can also be used in
scores of company canteens, sports clubs, care facilities and school cafeterias. As part of our
sponsorship efforts, Rabobank first introduced this mobile wallet at field hockey clubs.
Rabobank subscribes to the Code of Conduct for the Processing of Personal Data by Financial
Institutions and has taken a range of measures to guarantee the availability, integrity and
reliability of client data. The websites of many well-known businesses have suffered cyber
attacks in 2011 and Rabobank was one of them. Although our client data were safe and our
customers did not suffer financial losses, we did take our online banking website offline
temporarily. The Gartner research agency sees cybercrime and availability attacks as a new
reality. In 2011, several of our customers fell victim to phishing and skimming. Rabobank has
implemented additional prevention and detection measures over the past year to minimise
the effects of increasing cybercrime.
Consumers ready for iDEAL Mobile
In 2011Rabobank explored options for how to add iDEAL Mobile to the Rabo Banking App.
iDEAL Mobile is a mobile payment service allowing customers to order and pay for products
and services using their smartphone. iDEAL Mobile will be introduced in the first half of 2012.
To help businesses harness the new opportunities of e-commerce, Rabobank issued a vision
of e-commerce late in 2011which sets out the implications of new consumer behaviours.
By developing Rabo OmniKassa, Rabobank has introduced a single till system for all sales
channels, which will help business owners keep control of different payment flows.
Share of food and agri market Food and agri
in
I Foremost partner in food and agri thanks to sustainable
market leadership
Rabobank has a long tradition as a financier and centre of
expertise for the agricultural sector. Our share of the food and
agri market stood at 83% (84%) in 2011. Rabobank makes
investments in the development of vision and knowledge
for clients and employees in the food and agribusiness.
These investments have been transposed into a number of
key themes: sustainability, globalisation, market, society,
2007 2008 2009 2010 2011 innovation and health.
Particular issues affecting livestock farming and their funding
are ammonia emissions, animal welfare, manure and spatial planning. Society is asking for
change and innovation.
The greenhouse horticulture sector was hit hard in 2011Rabobank participated in the social
debate about this sector at various levels in 2011 and will continue to do so in 2012. In tandem
with Rabobank International, another area of focus was a move towards greater sustainability
in the food chain.
A study on the future of Dutch dairy farming (Het nieuwe melken) was presented late in 2011;
the related measures will be rolled out broadly in 2012. Other studies that were published were
about pig farming (Voer voor varkenshouders) and milk goat farming (Groeipijn op weg naar
volwassenheid); they are meant to help Dutch farmers in these segments define their strategy.
Rabobank subscribed to and actively supported the government programme for more
sustainable livestock farming. The final area of focus in the food and agri sector was business
succession and termination. This theme will play a role in the primary agricultural sector in
2012 too.
30
Annual Report 2011 Rabobank Group
