Outlook for domestic retail banking 2010 will be a year of challenges for domestic retail banking. In line with 2009, some slight growth in lending is foreseen and the high level, compared with the long-term average, of bad debt costs is expected to continue. The focus will be on service delivery to both clients and members and on achieving sound margins on the entire product range, with tight cost management at the same time. Many local Rabobanks will implement the Rabobank 2010 programme. In 2010, the local Rabobanks and Obvion will further define Rabobank's ambition to achieve and retain market leadership in the various financial market segments. In this context, Rabobank intends to maintain its position in the savings and the mortgage markets and strengthen its position in the corporate market and the private banking market. For all customer segments, Rabobank is committed to more and personalised servicing through the virtual channels that support high-quality customer contacts. Increased visualisation of servicing and the greater duty of care will result in further product simplification. In the food and agri sector, the focus will be on the expected continuation of the upscaling process. 24 Report 2009 Rabobank Group

Rabobank Bronnenarchief

Annual Reports Rabobank | 2009 | | pagina 25