I i u Strategy for domestic retail banking Rabobank Group pursues all-finance market leadership in the Netherlands. The local Rabobanks make an important contribution to achieving this target, as do Obvion's mortgage sales. In its strategy update, Rabobank indicated that its aim is to be the biggest and most important corporate bank. This means that its position must be extended, particularly at the high end of the market. The strategy also explicitly states Rabobank's aspirations for growth in the private banking market. As a result of the stronger focus on sound balance sheet ratios, the local Rabobanks intend to finance a large proportion of their growth in lending from growth in amounts due to customers. The implementation of the Rabobank 2010 programme for the local Rabobanks is another important element in the strategy. Many local Rabobanks getting to grips with Rabobank Vision 2010 Rabobank's primary objective is to help members and customers achieve their ambitions. Rabobank 2010 offers options for innovating and improving customer service while cutting costs. Local Rabobanks can put this vision into practice by implementing a number of programmes, including Processes Monitoring. Working through this Programme, they are expected to implement new standard processes and monitor them closely, so that customers are being served more quickly and at lower costs. In 2007 and 2008 five local Rabobanks and Rabobank Nederland launched a pilot and the Programme was tested by nine other local Rabobanks.The Rabobank 2010 Programme also became available to the other local Rabobanks later in 2008. Besides these fourteen local Rabobanks, another 51 local Rabobanks started to implement the Programme in 2008 and 2009; many banks will follow suit in 2010. Rabobank bolsters position in corporate and mortgage markets Market shares in 2005 2006 2007 2008 2009 45 40 Mortgages Savings SME 8 Statistics Netherlands (CBS) have used the same definition for savings as the Dutch Central Bank (DNB) since January 2009. As a result, savings deposits held at banks that are not subject to DNB's reporting requirements are now also included in calculating the volume of the Dutch savings market. The comparative figures as at year-end 2008 have been restated. Rabobank Group holds a leading position in a large number of sectors of the Dutch financial services market. It has traditionally been a major player in the agricultural sector. Rabobank also has a strong presence in the Dutch mortgage, savings and SME markets. The yearly mortgage production in the Netherlands contracted by 33% on 2008. Rabobank Group's market share saw a 0.3 percentage point increase to 29.9%. The local Rabobanks' share in the mortgage market increased by 2.5 percentage points to 26.1%; Obvion's share in this market was 3.8% (6.0%). Dutch consumers put more of their money towards savings and conditions in this market remained fiercely competitive. The volume of the Dutch savings market8 increased by 7% to EUR 284.8 (266.4) billion in the reporting period. In 2008 Rabobank benefited from its stability in a turbulent environment, thanks to which the share in the savings market rose by 2.3 percentage points in that year. This market share fell back slightly in 2009 due to strong competition, mainly at Robeco Direct. The goal was to strike the right balance between market share on the one hand and margins on the other. Rabobank Group's share in the savings market stood at 40.2% (40.7%).The local Rabobank's market share was 38.5% (38.4%), with Robeco Direct's share dropping by 0.4 percentage point to 1.6%. Rabobank aims to build on its position in the Dutch corporate market, particularly in the top end of this market. The share in the SME market was up 2 percentage points to 41% in 2009. 18 Report 2009 Rabobank Group

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Annual Reports Rabobank | 2009 | | pagina 19