Equestrian sports
NOC*NSF
Rabo SportTV
Sports for the handicapped
Van Gogh Museum
Based on its commitment of many years to the agricultural sector, Rabobank decided in 2002
to become the main sponsor of the Royal Dutch Equestrian Sports Federation (KNHS).
In addition, Rabobank Nederland sponsors the Rabo Ranking and the national teams in the
Olympic disciplines of dressage, jumping and eventing. Rabobank, together with the KNHS,
has been working at the Rabo Talentenplan for some years. This project enables young
talents to be spotted at an early stage and to provide them with structural and professional
assistance. Dressage champion Anky van Grunsven is Rabo Talentenplan's ambassador.
For local Rabobanks, an incentive package has been developed to stimulate horse-riding at
local events. The annual activities around Indoor Brabant, CHIO Rotterdam and Jumping
Amsterdam focus on the needs of local Rabobanks in the area of relationship marketing.
In order to strengthen its position as the pre-eminent provider of banking services to Dutch
athletes, Rabobank has been an Official Supplier of NOC*NSF since June 2005. With its
suppliership, Rabobank shares its skills and experience in sponsoring, communication,
banking and assisting sports unions and top athletes. On the journey to the 2008 Olympics
in Beijing, Rabobank, as Holland's largest sports sponsor, is developing initiatives to take
Dutch sports to a higher level. With its Rabobank Topsport desk, Rabobank is the financial
coach of Holland's top athletes. A number of top athletes are offered the option to work for
Rabobank during their active careers. In September 2007, the very first Rabo Fan Day was
organised in Amsterdam's Olympic Stadium, where young clients were given the
opportunity to meet their sports heroes, including dressage woman Imke Schellekens-
Bartels, track cyclist Theo Bos and field hockey player Fatima Moreira de Melo.
At www.rabosport.tv, everyone can look behind the screens of Rabobank-sponsored sports
activities. Rabo SportTV is a web-based television channel that shows new online video
reports about the Rabo race cyclists, field hockey players and riders, updated on a daily basis.
Rabobank is a sponsor of NebasNsg, the Dutch Sporting Organisation for the handicapped.
As an organisation that is firmly rooted in society, Rabobank aims to help athletes with a
physical handicap achieve their ambitions.
Rabobank and the Amsterdam Van Gogh Museum have teamed up as promotion partners
for a period of five years. One of the targets of this collaboration is to encourage the Dutch
to visit the Van Gogh Museum. Rabobank and the Van Gogh Museum collaborate on special
exhibitions and unique projects. The 150th anniversary of Van Gogh's birthday in 2003
marked the start of the collaboration. Special projects resulting from the collaboration
include the Van Gogh Museum Bus. The museum bus covers the entire country in order to
introduce Vincent van Gogh to school pupils.
In 2007, the Van Gogh Museum and Rabobank announced the continuation of their
collaboration beyond 1 January 2008. Rabobank will continue as the main sponsor of the
Van Gogh Museum Bus and a sponsor of the 'Van Gogh Museum on Friday night' until 2011.
Increasing the number of Dutch visitors to the Van Gogh Museum remains a target of the
extended collaboration.
