consumer credit market. Lowering the number of clients per account manager is an
important precondition to raise customer satisfaction among private banking clients.
Rabobank Group intends to grow its share of the SME market further. This is to be
achieved by serving clients proactively, based on its knowledge of the client and the
industry concerned and by offering the possibility of international services.
Together with Bizner, Rabobank Group will strengthen its position in the large cities further
in 2008 while attracting many start-up enterprises. Rabobank intends to maintain its leading
position in food agri by developing innovative products and by offering facilities to
strengthen agricultural entrepreneurship. Rabobank aims for closer collaboration with
Eureko in the area of insurances.
Because margins on new loans are lower than those on existing ones, margins on lending
are expected to tighten. Rabobank Group likewise anticipates more competition in the savings
market for 2008. It will therefore focus on cost control in order to maintain profitability.
48
Rabobank Group Annual Report 2007
