Rabocard with climate contribution
Member participation and
cooperative awareness
We want to make people
aware
In September 2006, it was announced that
Rabobank, together with World Wildlife Fund,
would convert all its credit cards for members
into credit cards with a climate contribution.
For each transaction, the bank reserves an
amount to fund climate improvement projects
with. The credit card has been introduced in
the spring of 2007.
Members can be elected board members,
members of the member councils or members
of the Supervisory Board. In addition, they can
participate in member panels and sounding-
board groups on such subjects as the bank's
strategic course and the further profiling of
membership, but also on social issues such as
support of community projects.
In former times, the bank was by its nature
embedded in the local society of smaller
communities. However, the present scaling up
towards larger banks requires the creation of
different ways of remaining near-you and
member participation. A distinctive factor is
that nowadays, the cooperative message and
cooperative awareness are communicated
directly to local members and clients via new
means, including a local member magazine,
e-mailings, Internet sites, as well as television
commercials and Rabo-TV banking.
"WWF wants to make people
aware of the consequences of
climate change for both man
and nature and to show that
the solution to the climate
problem is not exclusively in
the hands of government
leaders. Through Rabobank,
we can reach a lot of people.
The climate function credit
card gives them a unique and
tangible way to contribute to
the protection of nature.
Our expectations are therefore
high."
Johan van de Gronden,
director of World Wildlife Fund's
Dutch branch.
Membership policy 83
