m. 1 Strategy and targets The share of the mortgage market increased by 2.5 percentage points to 25.5% (23.0%). Rabobank Group retained its dominant position in the savings market, with a market share of 39.3% (39.4%). Its market share in the small and medium-sized enterprises sector was stable at 38% (38%). Thanks to the influx of start-up businesses, Rabobank regained its leader ship in this market, with a market share of 33%. Market and clients Pursue market leadership in all financial services sectors in the Netherlands. Be and remain the 'near-you' bank in the Netherlands, in both physical and virtual terms. Strengthen position in the large cities. - Customer satisfaction rating of at least 7.5. - Annual net profit growth of 6 to 10%. The Dutch economy performed well in 2006. Consumer spending and corporate investments both increased further. Interest rates in the money and capital markets gradually increased, with the interest rate curve levelling out. In the mortgage market, the fierce competition continued unabated and both the local Rabobanks and Obvion saw their mortgage margins decline. Clients opted for security in 2006 and took out mortgages at relatively low interest rate levels and with longer fixed-interest terms of 20, 25 or even 30 years. Obvion's clients too, preferred to fix their interest rates for a longer term. For that reason, Obvion launched a mortgage with a 30-year fixed-interest term in late 2006. Competition in the corporate market, too increased, which resulted in a decline of the margin on corporate lending, although to a lesser extent than in the mortgage market. Phoning with tomorrow's With the launch of Rabo Mobiel in 2006, Rabobank was the first bank in Europe to introduce mobile banking and low-cost phoning in a single package. Clients can make phone calls at a fixed, competitive rate and have 24/7 access to their bank. Rabobank has thus responded to the clients' wish to have the bank near-by at any place and any time. Rabo Mobiel enables clients to transfer money between accounts quickly and easily, pay bills and use special banking services, including an SMS service the moment they receive their salaries. Domestic retail banking

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Annual Reports Rabobank | 2006 | | pagina 29