FAQ
THE BRAND PASSPORT
IS UPDATED
USD 1 BILLION FACILITY FOR ADM
Americas
Global
Q
Q
Q
Q
A new Rabobank Brand Passport has been
launched.The updated Brand Passport
is an easy way for employees to refresh
their knowledge of the rationale behind
the Rabo brand. It contains essential
information about Rabobank's vision,
cooperative ideas and its brand values.
In addition, summaries
of the strategie
framework, ambition
statement and code of
conduct are included.
The revised Brand
Passport now pro
vides room for
business units to
translate general
corporate ideas into
specific points relevant
to their area of the
business. It is seen as
an important part of ensuring that the
brand is understood and lived up to. The
passport is also a vital tooi to be used in all
marketing and communication activities.
The Brand Passport is available free of
charge to all Rabobank employees and
can be ordered from the Rabo Shop. It can
also be viewed online - and downloaded
as a pdf - on Meeting point.
Archer Daniels Midland Company (ADM)
has completed a USD 1 billion, 364-Day
securitisation facility arranged by CM
Securitisation Americas in conjunction
with the coverage team from Rabobank
Chicago.
ADM, which recorded net sales of
USD 80.6 billion, is a world leader in
ethanol production, high fructose corn
syrup, soybean processing and cocoa
processing. ADM mandated Rabobank
as co-agent in the facility, along with one
other financial institution, to structure
the company's first trade receivables
securitisation. Rabobank provided
a commitment of USD 500 million.
The successful completion
of this facility expands the
company's access to liquidity
through efficiënt use of its
balance sheet assests, and
has positioned Rabobank
among the top-tier financial
partners of ADM.
In each edition we'll be asking a senior manager
three questions about his views on leadership.
In this issue: Frank de Bekker, Global Head of
HR at Rabobank International (Rl).
A "I aim to display leadership by being 100 percent
accountable, consistent and credible in everything
that I do and say. And by that I mean taking full
responsibility for my actions. I also work hard to
engage those who work for me, so that there's clear
alignment in their goals. Essentially, I try to make other
people more capable and stronger - if you manage
that, it makes it easier to convince people to follow
your leadership."
A"Clearly, it's notjusta matter of charisma and
vision. Leadership skills are not innate, but I believe
they can be acquired. Management is planning
and budgeting, and leadership is motivating
and aligning people - they're different but
complementary skills and you can learn both."
A "Leaders who are able to act courageously and
who can take a bold stand. They need to be able
to engage with people in a very real way and, by
demanding 100 percent accountability from both
their employees and themselves, will create strength
within their organisation."
A Tve selected two books. The first is TheConnected
Leader, by Emmanuel Gobillot, and the second is
Fearless Leadership, by Loretta Malandro. Leadership
means being connected to your employees, helping
to empower them, and taking responsibility for your
actions, and these issues are covered beautifully
in both books."
RA»» VISION:
OUR VIEW
OF THE WORLD
co"PERATIVE
IDEAS
i tH£ideas
THATFORM
the BASIS FOR
IOUR ACTIONS
[BRAND VALUES
I OUR MINDSET
ISSUE 29 OCTOBER 2011 RI WORLD
