We have to live
the motto
we can do more',
both internally
and externally 9
Cooperation
between WFF
Rabobank
transfers from employees from one location to another,
helps us to spread expertise throughout our global
operations."
Bruce Dick believes that another way to enrich
employees' cooperative understanding is to bring more
staff from partner banks to the Netherlands for longer
4
periods, such as two to three months, thereby exposing
them to the culture and helping them understand
how the cooperative process works in practice. "One
way might be to have more career-based discussions
with employees who are more long term in their
outlook, where we extend the time horizon beyond 24
months," he says. "In essence you're trying to nurture
the unique Rabobank culture and that comes back to
understanding values and recognising behaviour. We
have well-focused operations abroad, so if ever there
was a time to push forward, then this is it,"
Dick Hak (1957)
is Managing Director of
member bank Rabobank
Venlo. He started his
careerwith Rabobank
30 years ago and during
that time he has worked
both for member banks
and for Rabobank
Nederland in a variety
of commercial and
management positions.
Hak is a member of
the Central Delegates
Assembly and recently
spent a sabbatical year
in Australia and New
Zealand learning about
Rural Retail banking
from the inside.
L to R: Johan van den Gronden (CEO WWF Nederland), Piet Moerland (Chairman
Rabobank Group Executive Board), Anthony Burgmans (Chairman SB WWF
Nederland) and Berry Marttin (Executive Board member Rabobank Group),
In 2050, the world will have 9 billion mouths to
feed. Accomplishing this will be an enormous
challenge. It is crucial, therefore, that all parties
- governments, environmental organisations,
and businesses - form close alliances to cope
with this huge task. And Rabobank will do its
best to help. In the Netherlands, and around
the globe, Rabobank fïnances many producers
and manufacturers in the food industry.
Rabobank, like no other bank, knows exactly
what engages and motivates the sector,
understands how to help develop for the
future, and provides analysis and intelligence.
Although Rabobank is a financial
institution, the sustainability of the
international agricultural chain
means everybody profits - the
entrepreneur, the farmer, and
perhaps most importantly, the
environment. One of the partners
with whom Rabobank is working
to achieve a more sustainable
environment is the World Wildlife
Fund (WFF). Following on from previous
cooperation - on the Food Agribusiness
Principles, for example - Rabobank and
the WWF have formed a new partnership,
aimed at increasing the sustainability of the
international F&A chain, and promoting
renewable energy worldwide. Together,
the two organisations will set up projects to
demonstrate that sustainable enterprise can
produce genuine economie value for the
environment, local populations, companies,
and financiers active in different F&A sectors,
such as sugar cane, cacao and fisheries. As an
internationally leading F&A bank, Rabobank
will contribute its financial know-how, and
in depth knowledge of the F&A sectors. The
WWF will provide its expertise relating to
ecosystems and their recovery.
ISSUE 29 OCTOBER 20 RI WORLD
