The focus of the cooperative is the customer.
That's rule number one within the bankj
Japfa Comfeed, Asia
Creating a sustainable long term
business relationship
x'\ 'tfe t
Global Culture
li V
Sander Pruijs (1959)
joined Rabobank
International in 2008
as Memberof the
Managing Board of
Rabobank International
responsible for Asia,
Australia New Zea-
land. Prior to joining
Rabobank, Pruijs was
Corporate Executive
Vice President and
Memberof the
Business Unit Europe
Executive Committee
of ABN AMRO. He
currently holds the
position of Chief
Commercial Officer,
region East, within
Rural Retail Banking.
4
For Dick Hak, General Manager of member bank
Rabobank Venlo, exporting the legal structure to
Rabobank subsidiaries is not the issue, and neither is it
the goal. What's most important is fostering a global
culture, and he believes this comes to life when people
understand what Rabobank is really all about. "You
need to be a believer in what the cooperative stands
for, because if you don't believe in it you'll never believe
you're a part of it," Hak explains. "ffobobankers behave
differently from other bankers because they feel they
are 'members' of an institution that they have pride
in, and it's this mentality and belief that gives us the
strength to bond with our clients no matter where we
do business. Choose a location where Rabobank
does business, and you'll find the same focus, the same
great local knowledge, and the same long-term cliënt
relationships.
The more people within the organisation get to see our
operations in action across the globe, the more they
realise the value of what we have in common, and the
more they come to understand what it's all about." For
Pruijs, it's the bank's values and culture that act as the
'glue', joining everyone together. 'There is a sense of
believing that creates a sense of belonging that creates
a sense of behaving," he says. 'These three elements
arealmost consequential, and ifyou lose oneofthem
then you lose all three. But once you understand that
they're interconnected, you realise just how powerful they
can be."
Our Thought Leadership Client Coverage
Model, coupled with our F&A expertise and
extensive global network, has made Rabobank
the core bank for the Indonesian based Japfa
Group. This year, has seen the bank supporting
the Japfa Group on a cross border financing
deal to support their corporate reorganisation
programme and to expand their modern dairy
farm. Rabobank's ability to deliver seamless
service across countries and product partners
is greatly appreciated by our clients. The
transactions put Rabobank at fihe rorefro
to provide further financing for the Japfa
Comfeed Group, and highlight the valulo
developing sustainable business relationships.
Building on this, Rabobank is lóoking towards
more cross-sell opportunities with the Asian
animal feed giant.
ISSUE 29 OCTOBER
RI WORLD
