The Expert RI WORLD /iWW KuUm magazine becomes REIF Americas closes financing of largest rooftop solar project in North America SUBSCRIPTION ONLY Americas NEWS EVEN Never before has Rabobank stated an ambition as clearly as the one to achieve market leadership in the Netherlands.The usual approach - in SME banking or mortgages, for example - was to first become market leader and then state the fact afterwards. So this is quite bold. But definitely possible. If you want to be a leader, you need to have a vision, believers and make progress. That vision has been articulated in a strategy for Wholesale Clients Nether- lands and has even been translated into Dutch TV-ads. Personally, I was impressed by the new commercials. They clearly show a very different Rabobank than many of our potential clients know. Our bankers speak with pride about how cliënt focus is in our genes, how we bring our knowledge to our clients and how we excel in execution. However, ads alone will not turn (poten tial) clients into believers. It requires close cooperation between products and cliënt coverage and more align- ment between the front- and back-office. The signs are positive. In the CRM project, all front offices are rethinking and aligning their way of working to serve the cliënt in a more professional manner. GFM and IT are working closely together to continuously improve the Transact portal. The kind of change that looks easy on paper, but requires hard work on the shop floor and from middle management. Why? Because it asks people to look beyond the border of their own domain and their own KPIs. Finally, we need to relentlessly monitor progress and act when necessary. The concreteness of the strategy in terms of number of new clients, level of cross-sell and so on helps tremendously in this respect. So, the ambition is to become market leader in the Nether- lands by improving and leveraging ourcapabilities. I'm confident that we will achieve this goal, because as Confucius put it: "Ability will never keep up with the demand for it." Note of warning: Confucius does not hold a degree in economics and has never worked for a bank. COO Rabobank International Europe issue 28 Ai- - on RI WORLD WH Y CROSS St LI AND COLLABORATTON THE NEW RULES Based on feedback received from the r®c®^y RI World page on Meeting Point or register for the magazme by e-ma.1. You can register for the magazine online at: httpWmeetingpoint.rabonet.com/ V' e mail address to: RI WorldCfrabobank.com Kio at anvtime However, please be aware that even if you haveCprev?oJslyreceived RI World ^We^Se thafyou will by subscribing, and encourage your colleagues to subsc Kind regards, RI World editorial team Rabobank Renewable Energy and Infrastruc- ture Finance Americas (REIF Americas) recently closed the financing for Riverside Renewable Energy, LLC, a 9MW rooftop solar project at the Gloucester Marine Terminal in New Jersey. The project will operate a 9MW solar photovoltaic (PV) system, consisting of 27,528 solar panels, totaling 1.1 million square feet. Once completed, it will be the largest single installed rooftop solar project in North America. The U.S. is the world's fourth largest market in terms of installed PV capacity and New Jersey is the fastest growing market for solar PV in the U.S. Del Monte Fresh Produce N.A., a Rabobank cliënt, is a major tenant of the Gloucester Marine Terminal. The company uses the facility in its distribu- tion chain for fresh produce products that are distributed in the U.S. and Canada. A large portion of the energy required to cool the produce will now come from renewable sources. This represents REIF America's third solar transaction as sole lead arranger. This project was referred to REIF by DLL and Global Financial Markets (GFM) provided the Interest Rate Hedge facility.

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