A A unified front.NOW! Everybody loves a winner I Although Rabobank has an important, very substantial international network and is a worldwide leader in the F&A business, it still isn't always perceived as a big, international player. This, then, is the time to show that Rabobank can deliver and it has the know-how, the network and the dedicated people for serving corporate clients. In campaigns, Rabobank will be shown as it is: a winner, an internationally operating winner, a bank that's 100 percent ready for long-lasting, close relationships with corporate clients. A good image is key in this operation. Eric Saris, Head of the Mid Corporates Division: "Wholesale banking is a vital part of that image. Companies like to deal with winners and, rightly or wrongly, banks with serious wholesale operations are most often seen as winners." Wim Bens, General Manager of Rabobank Uden-Veghel, adds: "Companies already invite us more than in the past, so the arrangements we already made support us in creating the image we're looking for. Dutch companies notice that we can combine the intimacy of our local presence with the ability to deliver them our network, and the products they want. It is important to anticipate on customers' needs. Our loyalty and commitment to a cliënt goes beyond a single deal." Saris: "But it's not just clients who love a winner; it is also the top talent that Rabobank needs to sustain future growth. There's a huge scarcity of top talent in the Netherlands, and being an international player with a top-notch network - and blue chip clients - is a huge asset in the battle for that talent. For us as Rabobank it is important that we can attract top talent with the combination of real customer focus and excellent skills for collaboration, to maximise the strengths we can deliver to our clients." Weenig: "What we can offer our Dutch clients is unique in the Netherlands. We have the largest international network of all the Dutch financial players, the most concentrated network of local banks, plus top-notch products and services. And we are a truly client-focused In May this year, Rabobank organised a major event to bring together everybody involved in its wholesale business in the Netherlands. The aim of the NOW event was to present all of Rabobank's wholesale activities in the Netherlands as a united front, from the member banks right through to RI's network. NOW has been set up to make RI's employees aware of the capabilities and achievements Rabobank has to offer the wholesale market and to instil company pride. This is the first time the bank has presented its wholesale business as one brand to the market. In a way, Rabobank is reinventing itself. The bank is more outspoken and more proud of its wholesale business. Getting this message across to Rabobank's target audience will be key to its success. It is about matching the bank's image with its many capabilities. Fred Weenig (1960) joined Rabobank in 2004, after 17 years with ABN AMRO, as (Deputy) Head of Special Asset Manage ment Rabobank Group until July 2010. Fred is Director Wholesale Clients Netherlands for Rabobank Inter national and his res- ponsibilities include Mid Corporates and Large Corporates. Een wereldspeler die zichzelf blijft. Marketing campaign Rabobank's recently launched wholesale marketing campaign - including radio and television commercials, and adverts at Schiphol Airport and in Dutch daily newspapers - highlights Rabobank's strengths. Rabobank has the largest international network of all Dutch banks; it is the top export financier and the number one in mergers and acguisitions. ISSUE 28 AUGI RI WORLD i.

Rabobank Bronnenarchief

blad 'RI World' (EN) | 2011 | | pagina 15