F&A ROUND-TABLE EVENT:
'SOURCING OPTIONS
IN THE FUTURE'
Innovators gather
for national dairy
forum
The Netherlands
Australia New Zealand
In March, Rabobank hosted a group of cliënt
board members at a round-table event
in the Dutch city of Amersfoort, which
focused on strategie sourcing options
in a shifting value chain. The event was
hosted by Rl board member Sipko Schat,
who welcomed the high profile group and
introduced the evening's discussion topics.
Carel van der Hamsvoort, Global Head
Food Agribusiness Research at Rabobank
International, shared his views on the future
organisation of sourcing. Louise Fresco,
member of the Supervisory Board of Rabo
bank Group, then talked about how to rea-
lise increased sustainability in the market,
and the best ways to trigger investments to
improve sustainable production.
development initiatives that
included undertaking a pre-event
direct mail campaign to clients
and prospects to promote the
bank's involvement, and access-
ing the delegate list prior to the
event to target prospects. Other
tactical plans took place at the
Rabobank-hosted dinner where
seating arrangements were pre-
organised to ensure staff sat with
prospects. Additionally, cross-pro-
motion of RaboDirect occurred
through prize give-aways at the
dinner. During the dinner, hosted
by Western Australian State
Manager Crawford Taylor, FAR
Senior Analyst Hayley Moynihan
gave a well-received presentation.
Hayley touched on the latest
Global Dairy Report and spoke
with fïrsthand knowledge of the
Indian dairy market following
her recent visit there.
FAR Senior Analyst Hayley Moynihan gave a well-received presentation
In February, more than 220 atten-
dees gathered for the Rabobank-
sponsored 2011 Dairy Innovators
Forum in Western Australia, to
discuss new business models and
the impacts of market volatility
and climate challenges. Held for
the first time in Australia's western
region, the event took place at a
time when many farmers were
concerned about price pressures
arising from milk 'price wars'
between the major Australian
supermarkets.
An initiative of the Australian Dairy
Conference Limited, the Dairy
Innovators Forum is designed to
feature speakers and case studies
aimed at challenging the thinking
around conventional approaches
to dairy farming. Rabobank was
a platinum sponsor, and used
the opportunity to plan business
The participants engaged in an interactive
discussion on these and other subjects,
including: different forms of cooperation
on sustainability, opportunities for increas-
ing production, the influence of politics
and speculation, free trade versus protec-
tionism, rising prices and price volatility,
the growing distance between town and
The acquisition
and sourcing of
affordable food is
an important issue
for the future, which should remain high
on the agenda for discussion. The ambition
of Rl Wholesale is to be the world's leading
F&A bank. Rl plans to organise similar round
table dinners in the future with the aim of
increasing dient intimacy and building a
solid base for strategie dialogue with clients
and prospects.
country, invest-
ing in the primary
sector, and the
influence of the
weather.
ISSUE 27 MAV 2 Rl WORLD
