THO UGHT LEADERSHIP
Can closer collaboration between business teams
before cliënt meetings really create greater cliënt
intimacy? Yes, is the answer, as Rabobank Asia
recently demonstrated when Wholesale Clients
Asia utilised its F&A Thought Leadership credentials
to great effect and better connect with key cliënt
COFCO.Three of the lead players discuss the merits
of the Thought Leadership approach - and its
potential use elsewhere in the bank.
20 ISSUE 27 MAY 201 I R1 WORLD
The Thought Leadership
