Global Dairy Outlook 2010 RESULTSOFTHE Rl WORLD SURVEY Australia New Zealand Global HHHHHHHHHHHHHHH 29% Tim Hunt (I) and Mark Voorbergen (r) Rabobank sponsored the International Dairy Federation World Dairy Summit in New Zealand in early November, which saw the publication of the 2010 FAR Global Dairy Outlook. The report, which was presented to more than 2,000 clients and prospects throughout Australia and New Zealand, explained that there has been a major structural shift in the world dairy industry. One of the report's co-authors, FAR's Global Dairy Team Leader, Tim Hunt, said the arrival of China and India as major buyers on the international market is set to make a Overall rating for Rl World 14% 0% 20% 40% 60% 80% 100% I Unsatisfactory (5 or lower) Satisfactory (6 or 7) Good (8 till 10) Donotnow Cover to cover Most of thearticles random HHHHHHHHHHHHI23% Very little, I flip through it I receive the magazine but I do not read it 0% 0% 5% 10% 15% 20% 25% 30% 35% In 2008 Rl World changed its direction to focus more on strategy and content. But what do readers really think of the magazine? We lacked objective, up-to-date knowledge about this. That's why we asked for your input in the autumn of 2010. In general, readers are pleased with Rl World, giving it an average score of 6.9 on a scale of 1 to 10. The magazine is read primarily to keep up with what is happening within Rabobank International and the developments the bank is facing. More than three- quarters of our readers think that Rl World is an important internal communication tooi and that there is a good balance between topics related to Wholesale Banking and those related to Rural Retail Banking. However, many readers think that the articles could be a lot more discerning. They also think that articles covering different regions could be better balanced, and that there could be more focus on stories taken from day-to-day experience. All this means that there is room for improvement. The editorial team of Rl World is setting to work on an improved formula for the magazine to address the issues listed above. big impact on the sector by2012-2014. "While local production in these countries has more or less matched demand in the past, pressures from rising feed costs, the challenge of building safe supply chains and the sheer volume of growth required are now making self sufficiency a 'Herculean' task," said Hunt. While uncertainty remains high, it is anti- cipated that the global dairy market will again remain tight in 2011, given higher feed costs, farmer requirements to reduce To download or order the report, please visit: http://far.rabonet.com/ docsearch/mp/farsearch.asp debt levels and the likelihood of limited southern hemisphere growth. ISSUE 26 JANUARY 20 Rl WORLD

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