Wind projects in California 'WAKE UP YOUR LAZY MONEY!' AD CAMPAIGN PRODUCES GREAT RESULTS Australia Americas Greg McAweeney, RaboDirect General Manager RaboDirect Australia's 'Wake up your lazy money' advertising and public relations campaign, launched in May as part of a rebranding initiative, has enjoyed great success, with total deposits by mid August reaching an historie AUD 3.6 billion, edging the bank closer to its self-funding goals. Greg McAweeney, RaboDirect General Manager: "Outspent by our major com- petitors, we had to devise a campaign that would boost brand awareness, cut through to an audience in a cluttered category, and put RaboDirect on the consumer's conside- ration list. To date, brand awareness has in- creased from 6 percent to 31 percent, which is an excellent result in such a short space of time. Meanwhile, our deposit volumes have surpassed expectations, and by August we had already exceeded our year-end targets, which well and truly exceeded everyone's expectations." (See more about the cam paign on page 18). In July, Renewable Energy and Infrastructure Finance, Americas (REIF Americas) acted as bookrunner in a USD 1.2 billion trans action to finance a series of wind power projects in California. The transaction was REIF Americas' seventh in 2010 and tenth in the department's first year. The wind farm, which is being developed by Terra-Gen, will operate Vestas turbines and will be one of the largest in the US. lts five phases (which will produce 720 MW of power) will increase California's installed wind capacity by more than 25 percent, helping California meet its renewable portfolio target of 33 percent by 2020, and delivering enough renewable energy to supply up to 200,000 homes. REIF Americas provided USD 100 million (from a total of USD 625 million) of the construction bridge loan and L/C facilities. Furthermore, USD 580 million of project bonds were issued, with Rabobank GFM acting as co-manager. All proceeds will be used to fund project construction. This is REIF Americas' third transaction with Terra-Gen, an expe- rienced cliënt with a portfolio of projects and a strong pipeline. It aligns with REIF's strategy to develop strong global relation- ships with several active, high quality developers. It also supports Rabobank's strategie relationship with Vestas as the project con- stitutes Vestas' largest order for a single site. Rabobank provides a revolving credit facility to Vestas and was joint bookrunner in Vestas' inaugural 5-year Eurobond issue. ISSUE 25 QCTOBER 2010 RI WORLD

Rabobank Bronnenarchief

blad 'RI World' (EN) | 2010 | | pagina 7