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Diehard Austraiian fans watching the Tour de France in the early hours one m
in July no doubt did a doublé take when the live telecast cut to footage of cyclist?
dismounting their elite road bikes mid-race to walk doggedly up a steep incline.
But this wasn't a shot from the world's most famous bike race; rather, the disarming
scene was actually shot in the Austraiian countryside for RaboDirect's Lazy Racing
television commercial. The call to action - "You wouldn't accept laziness here, so don't
accept it from your savings. Get a special wake-up rate" - is followed by RaboDirect
Australia's special 6.40 percent interest rate.
ISSUE 25
RI WORLD
money
