F&F
ÉÊy
Rabobank supports the Australian and New Zealand
dairy industry at a strategie level
Australia New Zealand
'WM-'
RIIN
Just the facts figures
What clients want...
What is important to you in your relationship with your bank?
26%
41%
29%
Between August 2009 and April 2010 consultancy firm Ernst Young questioned
over 7,000 Europeans about banks and customer loyalty. One of the questions was:
what is important to clients in their relationship with their bank?
100%
1
High (4)
Medium (2-3)
Low (1)
Service quality Personal Price policy Products quality Channel efficiency
relationship with and diversity and
youradvisor personalization
In April, over 40 directors from Australian and New Zealand co-
operative dairy companies, or those with significant farmer in
terest, gathered in Melbourne, Australia at the industry's pre-eminent
post-farm gate conference. The Rabobank sponsored 'Australian and
New Zealand Dairy Co-operative Leaders Forum' is managed by Dairy
Australia and attended by co-operative directors whose companies
together represent more than AUD10 biliion in sales across the two
countries.
The Forum aims to take a collaborative approach to building relation-
ships between manufacturers, transferring information and facilitating
common alignmentofactivitiesfor thegreatergood of the farmer.
This year's forum was themed Managing Risk and Adaption to Variability
andChange and Rabobank was formally represented in the knowl-
edge space by Tim Hunt, Senior Dairy Analyst, Rabobank Food
Agribusiness Research and Advisory.
Tim's presentation on the topic Managing Market volatility: options and
responses was highly regarded by attendees for its relevance, perspec-
tive and insights and the Forum Committee also acknowledged the
high accuracy of the forecasts made by Rabobank speakers each year.
Rabobank is a long-standing sponsor of the forum and the event gives
the bank exposure to directors at a high strategie level who have a
direct influence over the co-op leaders and the future strategies for
the sector. This, combined with Rabobank's commitment to the
industry and strength in the market, gives the bank insights that can
be used at a Rural level to support our dairy clients.
The mutual outcomes of the forum included cautious optimism for
the dairy industry in the short term, long-term opportunities for dairy
driven by the increasing need forfood by a growing world population
and challenges to maintain the justified image of dairy and the dairy
industry with the community and policy makers.
issue 24 RI WORLD
