CLIENTS ENJOYTOUR OF CALIFORNIA RABOBANK HELPS DEVELOP TOMORROW'S RURAL LEADERS EVENTS 36 issue 24 ju RI WORLD As a founding partner and official bank of the Amgen Tour of Cali- fornia bicycle race in May, Rabobank North America used the eight- day event to strengthen relationships with communities, cultivate customer relationships, engage prospective customers and promote the Rabobank brand in California. With help from cycling legend Hennie Kuiper, former Rabobank rider Pedro Horrillo and current Rabobank Pro Cycling Team members, the bank hosted pre-race cliënt rides, customer receptions, and hospitality tents at the race stage finishes. The stage finish in California's wine region gave the bank a perfect opportunity to greet customers of the recently acquired Napa Community Bank. More than 1,500 VIP clients, prospects and community leaders enjoyed the Tour with Rabobank. Initial feedback indicates that more than $200 million in potential lending and deposit relationships resulted from the hospitality events. For the Rabobank team Girscha Niermann and Paul Martens did well in the overall standings, finishing respectively 19th and 20th. To further engage prospective customers and promote the brand, the bank participated in numerous community events associated with the race and staffed a booth at the Tour's Lifestyle Festival at stage finishes. Branches brought in new customers with a Tour-related checking account offer that featured exclusive cycling design checks, checkbook cover and debit card. Each branch held a sweepstake for a custom-designed Rabobank cruiser bicycle that drew thousands of entries. What?Tour of California When? 16-23 May 2010 Where?California, USA Rabobank's National Sponsorship Manager, Susan Howe says the summit provides a unique opportunity for rural students to fulfil their leader ship potential. "With the assistance of summit instructors, students develop individual community-based projects that will directly benefit their local region, and they get to implement their projects when they get home. It's great that Rabobank supports the summit as many of these young people are from communities where we have clients and also where Rabobank employees live and work. Down the track, CEFA representa ties will undertake a follow-up with participants to see how their respec- tive projects are tracking. When we receive this information, we hope that Rabobank rural staff will show interest and offer support in any way they can." What? Rabobank Young Rural Leaders Summit WW 7-14 April 2010 Where? Canberra, Austraiia Developing the leadership skills of students from the Country Educa- tion Foundation of Austraiia (CEFA), who came from communities across Austraiia, was the goal of the 2010 Ra bobank Young Rural Leaders Summit, held at the Tharwa National Park near Canberra, Austraiia, in April. Thirty-five students aged 16 to 18 travelled from communities as far afield as Kangaroo Island in South Austraiia and Clermont in Queensland to participate in the week-long summit, which is now in its second year. The program, offered through CEFA's partnership with Rabobank Austraiia and the Thyne Reid Foundation, aims to encourage leader ship in rural youth and help participants build self-awareness and confidence. Scholarship participants are selected on both their leadership potential and commitment to their local community.

Rabobank Bronnenarchief

blad 'RI World' (EN) | 2010 | | pagina 36