Interview with Gilles Boumeester, Global Head of F&A Coverage Gilles Boumeester was recently appointed Global Head of F&A Coverage. Ihis role was recently created to ensure tbat the global sector strategy and the alignment thereof with our Food Agribusiness Research and Advisory (FAR) department will be implemented successfully in the comingperiod. As such, Gilles will be functionally responsible for the eight Global Sector Heads who were appointed in December 2009 and be directly responsible for the FAR team under the management ofCarel van der Hamsvoort. Gilles will also be commercially responsible for Wholesale International clients which do not form part ofone of the eight identified global sectors and assume direct leadership of this ninth cliënt segment. Q Can you explain how the eight global sectors and FAR cooperate? A "On an operational perspective there's daily interaction between our Senior Relationship Bankers (SRBs) and FAR analysts about what's happening within the sectors. FAR analysts supply the Relationship Managers with information and ideas on sector trends, thereby presenting a wider perspective than would normally be achieved from a discussion with one cliënt in a single sector. In return, the analysts receive feedback from the RMs on what's happening 'on the ground'. In addition, the FAR analysts will provide long term develop- ments expected in the industry which SRBs will use to discuss strategy with their clients." FAR will also join meetings in their role of global sector strategist. Q Are clients aware of this approach? A "We are actively discussing this with clients and informing them of their new cliënt coverage team. Clients already appreciate our extensive F&A knowledge and with this new model we will be able to better service them in their specific F&A needs. This will tend to be on a cross border level, or in new markets where they're already operating but have limited expertise." 0 What are your main goals? A "Our primary goal is for the cliënt, product and FAR teams to work together seamlessly by offering globalised relationship management, thereby in- creasing cliënt intimacy and providing differentiated solutions to our F&A cliënt base." Q The Region Special focuses on the Pork Beef sector and more specifically the Chinese pork industry. How do you see the Chinese pork industry developing? A "The pork industry in China is huge. Given its size and scale, we believe they'll need to in- crease efficiency and focus more on food safety. We see our role as helping clients piek the right areas where they have an obvious chance to grow in this market, while helping existing pro ducers grow in size." issue 24 on RI WORLD

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blad 'RI World' (EN) | 2010 | | pagina 25