Q&A with Els Kamphof NEWTOMBSTONE ADVERTISEMENTS FUNDRAISING FOR CSR PROJECTS The Netherlands As ia RIIN THE NEWS MD Corporate Lending Large Corporates The Netherlands Q What is the added value of Corporate Lending to RI? Q Why is it important to be the lead bank in large financing deals in the Netherlands? Q What is the typicalprofile ofa company that uses the services of Corporate Lending? Els Kamphof is responsible for the Corporate Lending department of Large Corporates at Rabobank International in the Netherlands. The depart ment structures and executes the loan product offering for RI's largest corporate clients in the Netherlands and is responsible for managing the loan portfolio. A "For many of our clients, corporate lending is an anchor product. By that I mean that access to good quality funding and value-added products and services is essential tothe running oftheir business. As a result, when we do our job well and further develop the relationship with the cliënt, we're laying a very important business card on the table. Additionally, we focus on pro- active management of our loan portfolio. We leverage - whenever possible - the opportunities that are being offered, while managing the risks of the portfolio and capital involved." A 'This is important for two main reasons. Firstly, supporting our clients through deal leadership in large financing deals shows not only our com- mitment to the cliënt, but also to the Dutch wholesale market, and will be noticed by other companies in the market. This helps the reputation and appearance of Rabobank in the market. Secondly, taking the lead on a transaction gives us the opportunity to show our execution capabilities. Good execution is usually the best way to get the next deal." A "We usually work with highly professional clients at Large Corporates who know the financial markets inside out. We have clients with their own treasury functions, for example, so they force us to be at the top of our game, all of the time." At the beginning of 2010, Rabobank published four different tombstone advertisements in leading Dutch financial newspaper 'Het Financieele Dagblad'. Three of the ads included a variety of Dutch wholesale products and services, while one ad was dedicated to Rabobank's services and expertise on the debt capital markets. The campaign aims to position Rabobank as the leading wholesale bank in the Netherlands for corporate clients. The advertisements, which will continue to run throughout 2010 and will be published in various media, highlightthe customer perspective by presenting products and services that are related to deals. The ads are in line with the recently launched cross-market campaign in the Netherlands - 'Rabobank. A bank with ideas' - that links the overall proposition to a more visionary concept, based on the cooperative principles. Rabobank Singapore recently raised SGD 11,504 (USD 8,100) by selling Rabobank Chinese New Year greeting cards and paintings. The money will be used for a range of CSR activities throughout 2010, including supporting the Earth Hour 2010 global initiative in March, and the annual KLM Charity Tulip Sale in Malaysia in May. Stafif from Rabobank, Sarasin, DLL and Robeco supported the fundraising generously, snapping up the 150 packets on sale and bidding charitably. 'The CSR Committee would like to thank all of our colleagues for their generosity and support during our recent fundraising projects, and to Rabobank for tripling the staff donation collected," said Rabobank Singapore CRO José den Toom. 4 issue 23 RI WORLD

Rabobank Bronnenarchief

blad 'RI World' (EN) | 2010 | | pagina 4