Private Investment
Products Benelux
We have two to three
years left to improve our
market share to 35percent
leaving some distance
between ourselves and
number two 9
Luuk Heuskes
Eric Saris
Eric Saris:
In the end the results count. With the support of Rabobank
International the member bank in Rotterdam has fared pretty
well, confirms Mol. "We have a relatively large market share in
the segment of small and medium enterprises. Over the past
few years we have been able to acquire similar market share in
corporate banking. We currently have approximately 130,000
clients at Rabobank Rotterdam, of which 20,000 would be
classified as corporate and SME. Traditionally being a rural based
bank, Rabobank has smaller market share in the bigger cities, so it
has been an uphill battle for us."
At Global Finance Markets within Rl, a team lead by Luuk
Heuskes develops and supports private investment products.
"For the Dutch market we develop general investment prod
ucts that can be sold in a retail environment, while in other
markets the focus of Rl is more on F&A. In the Netherlands,
we work closely with Rabobank Private Banking. Product
development is a mutual effort. We contribute product
knowledge and market views while private banking and the
member banks add customer insights and dient connections.
At the moment we are looking at the growing business of
trackers, discussing that topic with private banking and building
a platform to service member banks, as they want simple
portfolio building blocks."
The internet is of increasing importance in the marketing
of private investment products, confirms Heuskes. "At Rabo
Global Markets we have our own portals for the Dutch and
international markets. We use online tools to distribute product
information and to keep Dutch advisors and clients updated.
Of course there is close collaboration with Rabobank Nether
lands, and they can use our information for their own online
channels."
ISSUE 23 MAV 2010 Rl WORLD 39