Private Investment Products Benelux We have two to three years left to improve our market share to 35percent leaving some distance between ourselves and number two 9 Luuk Heuskes Eric Saris Eric Saris: In the end the results count. With the support of Rabobank International the member bank in Rotterdam has fared pretty well, confirms Mol. "We have a relatively large market share in the segment of small and medium enterprises. Over the past few years we have been able to acquire similar market share in corporate banking. We currently have approximately 130,000 clients at Rabobank Rotterdam, of which 20,000 would be classified as corporate and SME. Traditionally being a rural based bank, Rabobank has smaller market share in the bigger cities, so it has been an uphill battle for us." At Global Finance Markets within Rl, a team lead by Luuk Heuskes develops and supports private investment products. "For the Dutch market we develop general investment prod ucts that can be sold in a retail environment, while in other markets the focus of Rl is more on F&A. In the Netherlands, we work closely with Rabobank Private Banking. Product development is a mutual effort. We contribute product knowledge and market views while private banking and the member banks add customer insights and dient connections. At the moment we are looking at the growing business of trackers, discussing that topic with private banking and building a platform to service member banks, as they want simple portfolio building blocks." The internet is of increasing importance in the marketing of private investment products, confirms Heuskes. "At Rabo Global Markets we have our own portals for the Dutch and international markets. We use online tools to distribute product information and to keep Dutch advisors and clients updated. Of course there is close collaboration with Rabobank Nether lands, and they can use our information for their own online channels." ISSUE 23 MAV 2010 Rl WORLD 39

Rabobank Bronnenarchief

blad 'RI World' (EN) | 2010 | | pagina 39