We need to act now!
What is Wholesale doing now?
In order to achieve our ambitions, we need to
strengthen our strategie relevance with our clients.
The more added value we deliver to our clients,
the better our position will be. To fully exploit the
momentum we must seize the opportunities now.
This calls for strong cliënt leadership and everyone's
commitment. It is imperative that we inspire
colleagues, act together across departments, teams
and products and that we have confidence in our
capabilities.
In order to establish a (long-term) strategie dialogue
with our clients, we will change our traditional cliënt
approach by moving away from 'credit thinking' into
'all-finance thinking'. To enable this we will:
1 Increase our external focus
We will increase our external focus by simplifying
our Rl Wholesale NL management structure to
allow us to spend more management time with
our clients, including increased Account Executive
involvement.
2 Enhance our visibility and image in
the corporate market
We will continue to improve our sales organisation
through sales performance programmes and
training. We will enhance our visibility and profile
in the corporate market through means such as
the recently launched Rabobank Business Case
campaign, tombstone advertisements and focused
cliënt events.
3 Strengthen the international link
We will help our Dutch clients achieve their
international ambitions through, among other
things, our International Services capabilities.
We will ensure a consistent execution of and
alignment between our Dutch F&A business and
our international F&A strategy.
4 Bundie our resources
Our client coverage model will be strengthened
through bundling our resources, thus creating
critical mass in our offering. In the months ahead
we will create one face to the market. We will
furthermore focus on a number of organisational
enablers:
Operate under one brand.
Set up a product-neutral Strategie Banking team.
Create one Capital Markets Group consisting
of ECM and DCM.
Strengthen our Equity proposition within
the larger markets' environment of GFM.
issue 23 RI WORLD
