Rabobank's renewed focus on Food Agribusiness (F&A) has
highlighted the value of its Food Agribusiness Research and
Advisory (FAR) division. FAR is also changing, from a support service
to an integral part of the bank's front-line services. In fact, FAR has
become essential to both clients and client-facing staff as they
navigate the increasingly important and increasingly volatile world of
F&A commodities. FAR is also opening doors to some of the world's
leading F&A players, helping Rabobank prove its F&A credentials,
whether it's in Australia, Europe, Asia, or the Americas.
Carel van der Hamsvoort, FAR Global Head: "Our key strengths are
our global footprint and the inside insights we get from cliënt contact.
We need to use both to conduct in-depth analysis and generate
long-term views on F&A - both sector and over-arching topics.
That way we signal risks and opportunities, supporting clients in
the strategie issues they're dealing with. The cliënt intimacy this
creates gives Rabobank a competitive advantage."
THE WORD 3