It belps that have
a huge amount of
knowledge in-house,
including some of
the worta's leading
sugar experts J
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products to the right clients is down to employees having
little knowledge or experience of commodities. Relationship
managers or salespeople used to marketing, say, loans,
foreign exchange or interest rate products are sometimes
not familiar with the commodities market or commodity
derivatives, despite the fact that their customer's underlying
business involves commodities, "We spend a lot of time
travelling and talking to our salespeople and their clients,
talking to them about the commodities markets and how we
can help mitigate the risks inherent in a volatile commodities
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THE WORD