NOWIN
THE NETHERLANDS:
RABOBANK BUSINESS
CASE ADVERTISING
CAMPAIGN
The Netherlands
Hoe FrieslandCampina de financiële
koe bij de hoorns vatte
Rabobank Business Cases
Creative and Innovative
A Personal Approach to Top Clients
Media exposure
Further Information
The Friesland-
Campina cow
The campaign in a handmade
leather briefcase
In June, Rabobank launched its new, integrated
campaign for the Dutch Wholesale Market entitled
Rabobank's Business Case Campaign. This advertising
campaign will support Rabobank's Dutch Wholesale
Market ambitions on a long-term basis - for over
a year in fact.
FrieslandCampina is een multinational met wortels diep in de Hollandse bodem; wortels met vele vertakkingen Dat gold ook voor de
aandelenstructuur van Friesland Foods. Nog voor de fusie met Campina besloot Friesland Foods om certificaten van aandelen om te
zetten in andere stukken, ledenobligaties Voorwaarde hiervoor was dat die nieuwe papieren verhandelbaar zouden zijn Rabobank, van
oudsher sterk in Food Agri, sloeg de hand aan de ploeg en stelde zich garant voor de verhandelbaarheid en het faciliteren van een
interne markt En zo hielp de ene coöperatie de andere coöperatie. Kijk voor aHe business cases van Rabobank op Rabobank.nl/businesscase
www.rabobank.nl/businesscase Rabobank
FrieslandCampina, one of the first Rabobank Business Cases
Rabobank Business Cases are personal stories from
clients about their business strategies, financial and
other challenges, and the role that Rabobank has
played in each case. The fitst stories are from Dutch
companies, and several other Rabobank Business
Cases are currently being worked on.
The focus is on interesting cliënt stories that support
the image of Rabobank as a strategie and financial
partner, which are then presented as Rabobank Business
Cases. Client responses have been extremely positive
so far, bringing to mind words such as 'creative' and
'innovative'.
The personal approach of the Dutch Wholesale Market
takes top priority in the campaign; cliënt relations
managers at Corporate Clients Nederland offer top
Rabobank clients an exclusive Business Case: a hand
made leather briefcase containing several examples
of Rabobank Business Cases.
In addition to these cliënt visits, the message is
reinforced through advertisements in selected media,
including on the radio. An online media campaign
is also underway to generate internet traffic to the
web page: www.rabobank.nl/businesscase.
Further information about the campaign is available at
Meeting Point Corporate Clients. Brochures and cliënt
films are also available in English.
Het is tijd voor een bank die investeert
in lange termijn relaties
de Rabobank.
ISSUE 21 THE WORD