NOWIN THE NETHERLANDS: RABOBANK BUSINESS CASE ADVERTISING CAMPAIGN The Netherlands Hoe FrieslandCampina de financiële koe bij de hoorns vatte Rabobank Business Cases Creative and Innovative A Personal Approach to Top Clients Media exposure Further Information The Friesland- Campina cow The campaign in a handmade leather briefcase In June, Rabobank launched its new, integrated campaign for the Dutch Wholesale Market entitled Rabobank's Business Case Campaign. This advertising campaign will support Rabobank's Dutch Wholesale Market ambitions on a long-term basis - for over a year in fact. FrieslandCampina is een multinational met wortels diep in de Hollandse bodem; wortels met vele vertakkingen Dat gold ook voor de aandelenstructuur van Friesland Foods. Nog voor de fusie met Campina besloot Friesland Foods om certificaten van aandelen om te zetten in andere stukken, ledenobligaties Voorwaarde hiervoor was dat die nieuwe papieren verhandelbaar zouden zijn Rabobank, van oudsher sterk in Food Agri, sloeg de hand aan de ploeg en stelde zich garant voor de verhandelbaarheid en het faciliteren van een interne markt En zo hielp de ene coöperatie de andere coöperatie. Kijk voor aHe business cases van Rabobank op Rabobank.nl/businesscase www.rabobank.nl/businesscase Rabobank FrieslandCampina, one of the first Rabobank Business Cases Rabobank Business Cases are personal stories from clients about their business strategies, financial and other challenges, and the role that Rabobank has played in each case. The fitst stories are from Dutch companies, and several other Rabobank Business Cases are currently being worked on. The focus is on interesting cliënt stories that support the image of Rabobank as a strategie and financial partner, which are then presented as Rabobank Business Cases. Client responses have been extremely positive so far, bringing to mind words such as 'creative' and 'innovative'. The personal approach of the Dutch Wholesale Market takes top priority in the campaign; cliënt relations managers at Corporate Clients Nederland offer top Rabobank clients an exclusive Business Case: a hand made leather briefcase containing several examples of Rabobank Business Cases. In addition to these cliënt visits, the message is reinforced through advertisements in selected media, including on the radio. An online media campaign is also underway to generate internet traffic to the web page: www.rabobank.nl/businesscase. Further information about the campaign is available at Meeting Point Corporate Clients. Brochures and cliënt films are also available in English. Het is tijd voor een bank die investeert in lange termijn relaties de Rabobank. ISSUE 21 THE WORD

Rabobank Bronnenarchief

blad 'RI The Word / The Word' (EN) | 2009 | | pagina 7