The Customer 4 The cooperative structure is about developing an entire system that meets the customers needs 9 Tailor made ir and we understand that their success is vital to our own success. We place professional cliënt service above all else and offer products that are designed to meet their short and long-term business goals rather than what is easy to market. This cooperative approach ensures that prospects want to bank with us and allows us to ask a premium for our unique offering." For William Gurry, introducing cliënt involvement within a cooperative structure is an interesting strategie issue that needs to be studied in detail. "Rabobank is an international bank, and I think that over time if you create an F&A specialisation around the world, it makes sense that the international banks introducé cliënt involvement on some level. However, each country's case is unique, and so I don't think a one-size-fïts-a11 model would work." Bruce Dick, meanwhile, views Rabobank as a family and believes the values of the organisation are the glue that holds the whole thing together. "Rabobank stands for integrity, and fairness and honesty are encapsulated in cooperative thinking. I think everyone here has a common sense of purpose, which tends to capture more than the typical public listed company, and it's this common spirit that makes up the willingness to work as a team." He believes that introducing a cooperative structure to Australia and New Zealand will involve creating a model tailor made for the particulars of the region. "You couldn't just take the Dutch model and transport it, for example. That wouldn't be effective. We now have a project running that is studying how the features of the cooperative model could be applied here. We have an option to trial this in one part of the country, and then take it forward elsewhere. What we're looking for is a way to give clients meaningful interaction and involvement within Rabobank and I believe we can make real progress in introducing the cooperative structure outside the Netherlands." Quentin Moxey and Janet Moxey Located in the wonderfully-named village of Gooloogong, New South Wales in Australia, the Moxey family operate one of the most modern and sophisticated dairy farming operations in the country. Built up over three generations, the farm has a staff of 50 that work with 2000 Holstein-Friesian cows to produce 75,000 litres of milk per day. The farm has enjoyed a long and successful business relationship with Rabobank. Co-owner Janet Moxey: "We have been with Rabobank for about 22 years, and in that time we have expanded dramatically. From that very first phone call to Neil Dobbin, Rabobank has continued to help us achieve ourambitions." Quentin Moxey, the farm's general manager, says that Rabobank's in-depth knowledge of the agricultural sector is a major advantage. "Rabobank's understanding of food and agribusiness is definitely a benefit to us. The bank has a much better idea of the actual risks associated with an investment in our business because they understand the industry so well, plus they know us personally and know what we are capable of achieving." Quentin says that one of the benefits of having a family-run business is the culture. "The main thing that separates a success- fully-run family business from a purely commercial enterprise is the care factor. If people don't care about the success of the business, then it just won't work." William Gurry AO Neil Dobbin THE WORD

Rabobank Bronnenarchief

blad 'RI The Word / The Word' (EN) | 2009 | | pagina 27