In China we talk of our 2020 strategy. You really neeato look thatfar ahead BUS SS Sander Pruijs: the client's chair and think 'How does our cliënt look at us?' They are looking at the financial sector, which is in disarray, and are undoubtedly asking themselves 'why should we bank with Rabobank, and what can we expect from them?' Do we only offer financing? No, it's a great deal more than that. We are equipped to provide clients with payments, M&A, GFM, hedging products, research, advice, investment opportunities, and so on. That's the view that we need to take in Asia. And, by default and not by design, we have to take it right now. I believe if we can get that urgency across, and make people see that there are opportunities out there, we will be able to act decisively. "However, we need to be careful that entrepreneurship and independence don't spill into lack of focus. It's that fine line that cuts right across what we should be doing and should not be doing. That's where the lessons from the past sit - right on that dividing line. And again, I think that the sense of urgency is now so great that we will stay on the right side of that line, and grasp the client-driven opportunities. Clients are looking around and saying 'the banks I used to deal with, I can no longer deal with.' Those are the opportunities we have to seize." ISSUE 19 APRIL THE WORD 19

Rabobank Bronnenarchief

blad 'RI The Word / The Word' (EN) | 2009 | | pagina 19