REGION SPECIAL EUROPE KNOW YOUR CUSTOMER Rabobank makes no secret of its ambition to be the leading allfinanz player and the primary bank, or house bank, for all its Dutch clients. Rabobank International, which includes the Dutch wholesale banking operations, may appear to have more modest ambitions for Europe as a whole, but as Managing Board members Rob ten Heggeler and Rutger Schellens explain, focusing on what Rl does best will enable the bank to carve out a significant and profitable niche in the pan-European Food Agri sector. Expanding This is about clients knowing and trusting us Rabobank International (Rl), in the Netherlands, offers a full range of banking services to its large corporate and commer cial clients, from leveraged finance to structured finance and from financial logistics to GFM. In the Netherlands, Rl can liter- ally be everything for everybody. That is the biggest differ- ence between Rl in the Netherlands and Rl in Europe. Outside the Netherlands, Rl profiles itselfvery clearlyasa niche player with a highly specialist angle on Food Agri, which accounts for 60% of RI's European clients, with Telecom, Media and Internet (TMI) accounting for another 25%." "We are a 'boutique' bank, offering services like M&A, struc tured finance and leveraged finance. These are all areas in which we can compete with local players and win", says Rob ten Heggeler, general manager of the Netherlands region. M&A is a perfect example of something that is really starting to take off across Europe, says Rutger Schellens, who heads the European region. Rl now has one person who runs M&A for the F&A sector in both the Netherlands and Europe. This not only generates a lot of synergy, it also makes use of the bank's M&A expertise right across Europe, an approach Rl is hoping to extend to other product lines. "It's ridiculous to look at the European F&A business and not include the Netherlands. If we want to be a significant player in the Food Agri world, we have to look at F&A as a pan-European busi ness", Schellens says. But again, he stresses, Rl has no ambition to be the house bank for clients outside the Netherlands. That is impossible without products like financial logistics, which Rl currently cannot offer to non-Dutch clients. Rl is expanding its financial logistics offering, to follow Dutch clients beyond the Netherlands, which is around 72% of all Dutch companies. "We are protecting revenues of €170 mil- lion of our member banks in the Netherlands, so it is essential to follow our Dutch clients into Europe", Schellens says. And to dojust that, as of May, Rl has been offering inter national financing to its Dutch clients in Belgium, the UK, Germany and France, to be extended to Turkey, Poland, Italy and Spain by the end of the year. Rl will be looking for part- issue 16 ii THE WORD

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