fresh face to take
Jochem's place
New Dutch advertising campaign
Therumours are true. Jochem de Bruin has married his Swedish girlfriend, Inger.
The^tvedding, shown in a special television commercial over the Christmas period,
meahs^fochem will be leaving Rabobank to join his new wife in Sweden.
The face of Rabobank Nederland's advertising campaign
since J|Qjp4( Jochem has helped redefine the bank's
ima^ïfrom a small cooperative bankto one of the
leading retail banks in the country.
The campaign, which has taken the form of a story,
with new 'installments' airing every few months, has
been the most successful in Dutch advertising history.
It has also turned the fïctional Jochem into quite a
celebrity in his own right.
Filling the role as one of the bank's new faces is
Dutch hockey champion, Fatima Moreira De Melo.
A member of the Dutch national hockey
team, Fatima already has a strong
association with Rabobank. We believe
that she will help freshen up our image
and attract a new and wider clientele.
Rabobank
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