2006-2010: Ambition, realism and sustainability Executive Board Chairman Bert Heemskerk has big plans for the future. His Strategie Framework 2006-2010 focuses on growing Rabobank into a global leader by building on its solid past. Unique positioning By introducing a revised strategie framework, Heemskerk and the other members of the Board envisage Rabobank becoming a world leader in the coming years - a modern bank with modern products, delivered by a new breed of internationally-oriented bankers. This vision is anchored in specifïc objectives: to retain and develop the bank's existing position as the number one retail bank in the Netherlands, to achieve leadership in F&A banking worldwide, and to promote sustainability through healthy growth and profitability. With a visit to London in July and trips to the other regions planned for the coming months, Heemskerk has begun a tour to discuss implementa- tion of the 2006-2010 strategy with each of the Regional Heads (see sidebar). Rabobank is already the largest retail bank in the Netherlands, serving over nine million individuals and Small and Medium-sized Enterprises (SMEs). 'Our domestic growth potential lies in extending our 10 The Word Issue 12-October 2006

Rabobank Bronnenarchief

blad 'RI The Word / The Word' (EN) | 2006 | | pagina 10