The International Communications
Day in November 2004 was a chance
for Rabobank's Communications staff,
including those from the international
network, to share marketing and
communication strategies. Here are
some of their insights.
Monique Tanaka - Tokyo
Andrew Newsham- London
Rajita Bansal- Mumbai
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This conference has given me the chance to see what other local offices are
doing. I'd like to use all the tools, but first I have to look to our market to see
which are applicable to us. Many of these Communications activities are for
the future, but it's still valuable for me to see what's available, what their
potential is and what I can expect.'
'The formalized Rl Communications network means that we can effectively
approach issues, projects and overall Communications strategies with some
degree of consistency. The challenge is to combine a 'one vision' approach at
a global level with a flexibility that ensures communication remains relevant
and focused in RI's different markets.'
'This conference has helped to underline some of the key Communications
fundamentais to effectively market the Rabobank brand across regional
offices. One is that consistency in adhering to brand values is critical. Yet at
the same time you have to find the relevant and customised mix that will
translate into effective Communications in the Indian market.'
22 The Word
