Showing our pride
Social antenna
'Appropriately,' she elaborates, 'my film
is called "Chaos". It was shot at the offices
of Rabobank Nederland in Utrecht and
at a local rmember bank, Rabobank Nieuw-
Vennep, and shows all Rabobankers,
including the Board, frozen in time,
illustrating how deceptively safe we feel
in a fast-paced world. We need action
because it convinces us that nothing
bad will happen.'
This connection to society shows our co-operative nature as it
reflects what people find important.'
Moreover, according to Van Schijndel, Rabobank is helping to
maintain the tradition of thought-provoking, groundbreaking art
left by a legacy of Dutch artists like Rembrandt and Mondriaan -
a cultural contribution not only to the Netherlands, but to the
future heritage of the whole world. This association should serve
as a source of pride for colleagues and clients alike.
This kind of insight into society is one of
the main reasons why Rabobank supports
art. Van Schijndel explains, 'Art is part
of life and Rabobank is rooted in the
community where people live their lives.
We're always looking for art that defines
"The human condition" - art that is an
antenna of what's happening in society.
The exhibition offers a picture-perfect opportunity to build
relationships with such clients, bank members and colleagues,
so make a note in your diaries and start sending out invitations.
For those unable to attend, a book about the exhibition will be
available to order in spring 2005.
The Word 15