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Dream patron
Chaos theory
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'What sets our collection apart from other
corporate collections,' Van Schijndel
explains, 'is that we see the artist as the
source. We follow artists throughout their
creative lifetimes, focusing on key pieces
from turning-point phases in their body of
work. So doing, we're creating a collection
with depth and substance.'
This approach is equally exciting for the
artists. Says Alicia Framis, one of the artists:
'It is this co-operative way of working that
makes Rabobank a dream patron for any
artist. We really work together; Rabobank
doesn't just put its logo at the museum
entrance as an afterthought, like other
companies. Rabobank takes a historie
approach - you can see my evolution over
time, which lends more meaning to my
work. Actually, I think other collectors should follow Rabobank's
example of working with artists directly, because the exchange is
much more intense and passionate than when there is a gallery
in-between. I would like to see the taboo on Corporate Art
Sponsorship gone, because it affords artists the security to
be creative.'
Framis is one of three selected artists who will not only be
showing art from her existing oeuvre but also a specially
commissioned video for the exhibition. This enables her to
express her vision on a wider platform. Explains Framis: 'When I
first visited the Rabobank headquarters, I got the impression that
what the people in these buildings do really affects the world. A
whir of decisions, moves and mechanics meld together into a
concentrated power source that impacts society at large. I
thought if it all stopped - banks, offices and everyone involved
with them - would the economy stop, would we have no ability
to progress? Would chaos follow?' The commissioned work
visualizes this concept.
Alicia Framis instructs the cameraman
Alicia Framis observes video footage, Rabobank Nederland, Utrecht
