Advertiser of the Year
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Setting the record straight
Mass appeal
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European milk suppliers
depend on"A" and "B"for perfect balance.
Does your banker know why?
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Rabobank. The finandal link in the globai food choin.
Rabobank
International print advertisement campaign
Rabobank
Veggel. This means ensuring everyone who is communicating
to the corporate market with the Rabobank brand does so in a
correct and consistent manner.' To this end, the wholesale visual
identity was revised and www.merkweb.com was created. This
website provides direct access to the rules and guidelines con-
cerning the Rabobank brand and visual identity, and how these
should be applied to communication tools. Downloadable files
of the Rabobank logo are available, as well as a communication
shop with other materials. This process of internationalization has,
over the last year, seen the development of many external com-
Rabobank Nederland was recently declared 'Advertiser
of the Year' at a Dutch advertising association awards
event. The 'Jochem de Bruin' television commercial won
first place in the corporate advertising category.
munication tools such as: digital media
templates for power point presentations,
research and newsletters, printed materi
als such as bags, folders and product
sheets, and www.rabobank.com. And
even more is coming.
Step number two is to reposition
Rabobank in the Dutch market by
dispeiling some misconceptions. The
common misconception in the NL is
that Rabobank is a bank for private cus-
tomers, farmers and small to medium
enterprises. We need to make the market
aware that Rabobank also offers a range
of comprehensive solutions, provided by
Corporate Clients and Rl to the corporate
market,' emphasizes Van Veggel.
The strategy for achieving this was the
The Word
